September 3 – Premier League Tottenham Hotspur have ended their relationship with betting partner 1xBet.
September 3 – Food delivery app Deliveroo has signed a multi-year sponsorship deal with the English FA for all its representative teams.
September 3 – Internazionale Milano’s has partnered with Germany’s Hugo Boss which becomes the club’s Official Fashion Partner in a two-year deal.
September 3 – Premier League team of the moment Liverpool are rapidly building on their Champions League success and have opened two new LFC stores in Bangkok and Phuket in Thailand.
August 30 – Love them or hate them? Bookmakers – online Asian firms in particular – have ploughed sponsorship money into Europe’s football clubs with AS Roma being the latest to announce a deal. But not everyone is so comfortable taking their money with PSV Eindhoven going to their fans for their opinion on a potential deal.
August 30 – Premier League champion Manchester City have extended their Nigerian partnership with PZ Cussons’ soap brand, Premier Cool.
August 28 – US sports broadcaster ESPN is taking a deeper step into domestic soccer with a new three-year deal the United Soccer League (USL) which will see it triple its coverage of the league.
August 27 – Motor manufacturer SEAT has signed a five-year deal with its hometown club FC Barcelona for its new CUPRA brand to be Barça’s Official Automotive and Mobility Partner.
August 27 – Manchester United manager Ole Gunnar Solskjaer said he was “lost for words” after yet another vitriolic case of racial abuse on social media towards a player missing a penalty, this time directed against Marcus Rashford who fluffed a second-half spotkick as United suffered a shock 2-1 home defeat to Crystal Palace on Saturday.
August 27 – Manchester City have added a new gaming partner in Asia with Superbloke becoming the Club’s Official Blockchain-Based Gacha Partner for its ‘FC Superstars’ online game.
August 23 – Manchester City’s Official Direct Selling company QNET is renewing its sponsorship through to 2024 in a deal that will mark 10 years of partnership.
August 21 – Former England international Phil Neville has called for the football community to “send a powerful message” and boycott social media for six months in response to the rise in racist abuse of players.
August 20 – Manchester United midfielder Paul Pogba has become the third player in a week to be the subject of racist abuse on social media in England after missing a penalty.
August 20 – AC Milan launched their mobile app with the a live stream of their pre-season friendly against Cesena last Saturday with dual language commentary in Italian and English.