October 6 – Chinese consumer electronics manufacturer Hisense has continued its global sponsorship expansion into football becoming the Official TV and Appliance Manufacturer of the US national teams in a deal that will take them through the 2018 World Cup in Russuia, 2019 Women’s World Cup, as well as including the U.S. Soccer Development Academy, and U. male and female youth teams.
Category: Football Marketing
By Paul Nicholson
October 5 – The value of broadcast rights will continue to rise driven by demand for premium content and spending power of the five digital giants from the US – Amazon, Apple, Facebook, Google and Microsoft – and China’s Alibaba and Tencent, said Martin Sorrell, CEO of ad agency WPP.
October 5 – English Premier League clubs have rejected a proposal to end equal distribution of overseas TV money and replace it with handing a greater share to those who finish highest in the table.
By Samindra Kunti in Delhi
October 4 – NTPC, Dalmia Cement Bharat Limited and Byju’s have completed the roster for the six national sponsorship slots for the U-17 World Cup in India, FIFA announced.
October 3 – Seven matches into the Premier League season sponsors are still mopping up the newly created sleeve sponsorship positions on club shirts with Burnley being the latest to announce the ‘Golf Clash’ mobile game as their new partner.
October 3 – Manchester City has unveiled details for the final of its skills challenge app, SkillCity, targeted at 5-14 year olds.
October 2 – The Mexican Football Federation (FMF) has defended its tender for the rights of the Mexican national team after a controversial extension with broadcaster Televisa and TV Azteca.
October 2 – Nigerian brewer Star Lager has added Chelsea to its growing roster of football club partners. As well as the Premier League champions, Star have deals with Arsenal, Manchester City, Juventus, Real Madrid, Paris St. Germain and Barcelona.
By Mark Baber
September 29 – A joint IMG/Perform joint bid has won the commercial rights to South American confederation Conmebol’s continental club competitions – the Copa Liberatores, Copa Sudamericana and the Recopa – along with several other tournaments.
September 29 – In what is perhaps a sign of the times in football’s monied circles, the Premier League’s big six clubs are demanding a larger share of the new international television deals that will start in 2019. In the current three-year cycle clubs earn an equal £39 million annually from the aggregate £3 billion deal.
September 28 – Konami has signed a deal with UEFA Champions League to make its PES League World Tour 2018 the official UEFA Champions League eSports competition.
September 26 – Championship club Nottingham Forest have signed a one-year partnership with vitamins and supplements manufacturer Healthspan.
September 26 – American second tier league the USL has named SCG Fields as the Official Field Builder. SCG will be an official supplier for the United Soccer League, USL’s Division III, the Premier Development League (PDL) and the Super Y League.
September 25 – UEFA has wasted no time securing its first media deals for its newly announced Nations League competition with China’s Super Sports Media stepping up to acquire exclusive digital media rights to the competition in China for the 2018-19 and 2020-21 editions of the competition.
September 22- Real Madrid have renewed their shirt sponsorship deal with Dubai airline Emirates in a record value deal taking them through to the end of the 2020/21 season.