July 24 – Budweiser has increased its football sponsorship portfolio in Europe becoming the official beer of LaLiga and the Premier League in what are described as multi-year deals (usually three year-terms for both leagues).
July 23 – English champions Manchester City have been branded “disrespectful” and “arrogant” by China’s state media following their pre-season visit to the country for the Premier League Asia Trophy.
July 23 – Arsenal have gone local with their latest sponsor partner. Camden Town Brewery, which has become the club’s Official Beer Partner in the UK and Ireland in a three-year deal.
July 23 – Barcelona are the latest European club to launch on the Chinese video-sharing platform TikTok. They join Real Madrid, Bayern Munich, Dortmund and Liverpool as the biggest clubs on the social media channel, others are rapidly migrating the same way. LaLiga is also on the platform.
July 22 – The changes taking place in the ‘disrupted’ sports TV market are highlighted in a new analysis that finds that 23% of the world’s top leagues and federations now have their own OTT streaming services.
July 22 – Half of the Premier League’s shirts will display a gambling company’s logo during the 2019-20 season, rekindling the debate about betting in sports.
July 22 – Bookmaker Paddy Power has added a second top tier shirt sponsorship to their ‘Save our Shirt’ marketing campaign – with Motherwell of the Scottish Premier League now joining Huddersfield Town.
July 22 – Amazon Prime Video has bought the series ‘All or Nothing’ featuring Brazil’s 2019 Copa America win on home soil, TV sales agency Pitch International has announced.
July 19 – Liverpool’s women’s team, currently on tour with the men in the US, has announced tour sponsor Joie as their principal partner as well Standard Chartered as their main shirt sponsor.
July 19 – Serie A’s AS Roma is to launch club fan tokens via the Socios.com blockchain-based platform, joining Juventus, PSG and West Ham who already have tradeable fan tokens.
July 18 – Manchester City has launched its own streaming service, Man City for TV, for fans globally with a free month’s trial before pricing goes to £1.99 per month.
July 18 – Irish fans of the English Premier League who rely on illegal internet streams to watch matches may soon no longer have access.
July 17 – Liverpool has entered into two new game partnerships, one with partnered with the EA Sports’ FIFA video game franchise which will become the club’s Official Football Simulation Game Partner and another with video gaming platform Roblox.
July 17 – British public broadcaster BBC has secured the broadcasting rights for the 2021 UEFA Women’s European Championship, which England will host.
July 17 – Liverpool have expanded their MG Motor sponsorship from a regional focus to seeing the car marque being given the moniker of Official Global Car Partner of Liverpool.