February 23 – Real Madrid have reportedly held “advanced talks’” with Saudi Arabia’s state-owned Qiddiya over a potential lucrative ten-year €150 million sponsorship deal.
February 23 – Korea’s K League is launching a dedicated OTT platform for its top two leagues ahead of the start of the 2021 season that kicks off February 27.
February 22 – UEFA has announced that Qatar Airways as the official airline of this summer’s Euro 2020 tournament.
February 18 – Ligue 1’s AS Monaco will become the first French club to launch on Japan’s Line social media platform when the club face Paris Saint-Germain this Sunday.
February 17 – Barcelona and Beko have extended their partnership by a year, but the parties have dropped the sleeve sponsorship rights in a re-worked sponsorship agreement.
February 16 – New Balance are to take over as AS Roma’s kit supplier from the start of the 2021/22 season, the first Serie A club to join the US leisurewear company’s team roster.
February 15 – The Mediapro Group have picked up the international rights to Concacaf’s club and national team competitions outside of the North America, Central America and the Caribbean region.
February 12 – French professional football has been thrown a lifeline by broadcaster beIN SPORTS France who have done a deal with Canal+ for the domestic rights to Ligue 2 in France until the end of the season.
February 12 – Tottenham Hotspur have appointed a former NFL executive as the club’s first chief commercial officer with the specific task of securing a naming rights deal for their state-of-the-art but currently under-used stadium.
February 12 – Sportradar has agreed a deal with Forza Football’s live scores app to exclusively manage its ad inventory via its ad:s ad server technology.
February 12 – LaLiga has added its 24/7 English-language tv channel to the Amazon platform as one of the Prime Video Channels in the UK only.
February 12 – AS Roma is to open their first youth academy on the African continent in Abuja, Nigeria, the Italian club have announced.
February 11 – English football bodies have joined forces to send an open letter to Facebook and Twitter demanding action amid increased levels of abuse aimed at high-profile players and officials on social media.
February 11 – Short-form mobile video app TikTok has signed an official partnership with UEFA for the rescheduled Euro 2020 Championship that kicks off this summer.