Category: Football Marketing
June 22 – Forget the ‘in or out’ vote for the UK’s future in Europe on Thursday, Liverpool fans – who definitely won’t be in Europe next season – have until Friday to vote for the winning picture of the new Main Stand redevelopment at Anfield.
June 22 – We:eX, maker of wearable technology, has begun the trade roll-out of its Football Fan Shirt that connects fans through ‘touch’ with the players ‘emotions’ on the pitch.
June 21 – US-based daily fantasy sports (DFS) platform has moved to accelerate its UK expansion of players with the acquisition of the player database of free-play DFS platform TransferKings.
June 21 – The Premier League has renewed its TV production partnership with IMG that sees more than 200,000 hours of programming broadcast globally. The two will continue to operate via Premier League Productions (PLP) for another three seasons to the end of 2018/19.
By David Owen
June 19 – Puma were the big winners in the second round of Euro 2016’s battle of brands. Austria’s fortuitous goalless draw with Cristiano Ronaldo’s Portugal in Paris on Saturday night ensured that the cat brand’s five teams all avoided defeat in their respective second matches at the tournament.
By David Owen
June 15 – Portugal’s failure to defeat tiny Iceland in industrial Saint-Etienne on Tuesday night has not prevented its shirt supplier Nike from taking an early lead in Euro 2016’s Battle of the Brands.
June 13 – French national broadcaster TF1 and M6 are locked in a battle to secure the TV rights for France’s matches in the 2018-2022 cycle.
June 9 – Premier League club Southampton may have lost a manager this week, but they have gained a new main club sponsor. TV and broadband provider Virgin Media will take over from consumer electronics firm Veho in a three-year deal.
June 6 – Manchester City has launched an official club page on social media site GIPHY, the first English Premier League club to embrace the platform.
By Paul Nicholson
June 1 – It looks like being the only way to get tanked during the Euro 2016 tournament without fear of arrest for drunken behaviour or terrorist activity. World of Tanks has launched its Tank Football 2016 video game in time for the Euros.
June 1 – Travellers concerned they are going to miss Euro 2016 action should consider booking with Turkish Airlines who will be streaming matches live on their widebody aircraft – Boeing 777s and Airbus A330s – on all international flights.
May 31 – Premier League Manchester City have added Australian wine brand Wolf Blass in what is described as a “multi-year marketing partnership”. No figure has been announced for the regional deal.
May 31 – Tottenham Hotspur have moved quickly to expand their commercial opportunity in South Korea following a rapid 30% growth in the club’s fanbase in the region as the club’s challenge for Premier League honours has raised its profile.