Traffic signs Allstate to 2015 Gold Cup sponsor roster

Allstate

March 13 – Allstate Insurance Company has signed on as the Official Auto, Life, Home and Retirement Insurance Sponsor 2015 CONCACAF Gold Cup. Already committed to soccer sponsorship in the US, this is the first time Allstate has stepped up to a regional partnership.

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Barca ditch Mediapro for TV powerplay with Telefónica

Barcelona logo

By Mark Baber
February 18 – The FC Barcelona board has agreed to sell their audiovisual rights for 2015/16 to Madrid-based multinational Telefónica, ditching long-standing partner Mediapro, in a strategic move ahead of legislation in the Spanish parliament expected to impose collective bargaining for television income on Spanish clubs.

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