Three stripes are out after 70-year run as Nike swoosh in for DFB deal
March 22 – The German FA (DFB) will drop Adidas for Nike as a kit supplier, bringing to an end a seven-decades-long partnership with the Bavaria-based sportswear giant.
March 22 – The German FA (DFB) will drop Adidas for Nike as a kit supplier, bringing to an end a seven-decades-long partnership with the Bavaria-based sportswear giant.
November 24 – Real Madrid-bound Brazilian starlet Endrick is set to sign a long-term boot deal with New Balance after becoming the third-youngest player to feature for Brazil earlier this week.
November 24 – Denmark has extended its long-term agreement with Hummel in a deal that will see the Danish sportswear manufacturer continue to produce Denmark kits until 2032.
January 29 – UK sportswear brand Castore has entered the Dutch market with a six-year kit deal with Feyenoord, also becoming the club’s retail partner.
October 4 – A new kit unveiled by Algeria’s national team has drawn the ire of arch-rivals Morocco who have asked for it to be pulled.
August 9 – Adidas is taking over from Umbro as the sponsor of the Jamaica Football Federation (JFF) and official kit supplier to its national teams.
July 13 – Iconic Italian leisurewear brand FILA is returning to football after a 20-year gap, agreeing a three-year technical sponsorship with Italian Serie C side LR Vicenza.
June 29 – Serie A champions AC Milan have agreed a long term extension with kit supplier Puma in what is being described as one of the biggest partnerships the club has ever signed.
June 22 – Italian teamwear specialist Macron is returning to Premier League Crystal Palace from the start of next season as the club’s kit partner.
March 10 – It is all change among the big kit and equipment suppliers in Italy. Adidas is to take over from Puma as the Italian federation’s kit supplier from January 2023. Last week Puma took over from Nike to become the official match ball of Serie A from the start of the 2022/23 season.
March 7 – Sports leisurewear and kit supplier Puma took a deeper step into the business of supplying official match balls with a deal with Serie A to become the league’s technical partner from the start of the 2022/23 season.
May 24 – Fast growing British sportswear brand Castore, founded in 2015, have signed their first Premier League partnership with Wolverhampton Wanderers, replacing Adidas as the club’s kit and apparel partner.
April 9 – Serie A’s Spezia Calcio, currently in their first season in Italy’s top flight, have renewed their kit deal with Acerbis for a further two years, taking them to the the end of the 2022-2023 Season.
September 7 – FIFA’s top ranked national team Belgium have renewed their kit partnership with Adidas, taking them through to 2026.
July 17 – Serie A’s Roma and US sportswear giants Nike have cancelled their 10-year partnership with three years left to run on the contract.