Indian Super League franchises attract celebrity owners for high octane launch

Sachin Tendulkar

By Mark Baber
April 14 – The Indian Super League (ISL) franchises were announced on Sunday and the winning bids include leading celebrities of Indian film and cricket, much to the delight of promoters IMG Reliance. Even cricket legend and indian superstar Sachin Tendulkar (pictured) got in on the act. Local media and football officials have described the move variously as a big leap forward for Indian football, or marking its doom.

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