Deutsche Telekom builds connectivity and content with old foe Sky

Liga totalBy Paul Nicholson
November 1 – 64% of people don't leave home without their smartphone, 45% use their smartphone at events, and 43% would rather stop drinking beer than using their smartphone. These were some of the fact thrown out by Deutsche Telekom's senior VP for Sports Marketing Henning Stiegenroth, speaking at the International Football Arena in Zurich on Monday.

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Wagner points to bigger numbers and an even bigger shift in the game

By Paul Nicholson1643565 w2
October 30 - Amid the figures presented by Martin Wagner, delegate to the Board of TEAM Marketing, at the International Football Arena (IFA) conference earlier this week, was an explanation from the coal face of sports marketing of why, if football rights are handled correctly, their value will continue to increase.

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IFA closes with passionate debate on the future for 'mega events'

By Paul Nicholsonifa-zurich-banner-240
October 30 - The final session of the International Football Arena (IFA) event in Zurich lived up to expectations, producing a passionate debate across a wide range of issues surrounding the hosting of big events. If the final verdict was that there is still a place for mega events, the conclusion was clearly that more needs to be done in communicating what hosting of the events will entail.

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IFA: perhaps MEGA events do work, finds Brazilian consumer survey

By Mark Baberifa-white
October 18 - With the upcoming debate at the International Football Arena on October 29 focussed on the future for mega sports events, a recent survey in Brazil suggests that despite the protests in country, there is a majority positive public feeling towards the World Cup.

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IFA: Is there a future for mega events?

Brazil fan in stadiumBy Paul Nicholson
October 15 – The second day of the IFA conference in Zurich, October 29, has picked a topic that goes to the very heart of questioning the existence of major world championship sporting events in their current form. Titled 'Is there a future for Mega sports events?' a panel will discuss the demands major events put on host nations and whether the model is broken or not.

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IFA readies for October forum with focus on the future and 'mega' events

marcel schmid ifa 630By Paul Nicholson
October 2 – The International Football Arena will celebrate the 15th edition of its Zurich meeting October 28-29. The invitation-only event has grown into an important discussion forum as well as a key networking event for leaders in football from across the game's different disciplines and geographies. IFA founder Marcel Schmid says the event at FIFA House this year will be looking forward and predicting the next 15 years for the football business

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FT/IFA: Motta ready for battle on third party player ownership

Marcos MottaBy Paul Nicholson
June 14 – Neymar's lawyer Marcos Motta says that if the European push for the banning of third party ownership of players is successful, and applied globally, then it could lead to a collapse of football on the South American continent. 

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FT/IFA: BA chairman calls for more technology and some 'freestyle' thinking

Sir Martin BroughtonBy Paul Nicholson
May 31 - Sir Martin Broughton, chairman of British Airways and investment company Sports Investment Partners, reckons that leaving all the match decisions to the chance of human error is not satisfactory, or necessary. Especially so when the prize for the winning team could be £120 million – as was the case last weekend in England's premier League play-off.

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FT/IFA: Globo chief is ready for June, even if the stadia might not be

Marcelo PintoBy Paul Nicholson
May 21 - With 25 days to go to the opening match of the Confederations Cup in Brasilia between Brazil and Japan there is a sense that the people are ready, even if the infrastructure might not be, yet.

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