Published on Wednesday, 10 September 2014 12:59
It's just NOT cricket. That, in a nutshell, is the biggest obstacle the Indian Super League faces when it launches in October. It is football sold and packaged with the successful IPL formula. A burst of action over an intense couple of months. Big names, star backers (none bigger than team owner Sachin Tendulkar). Not too may teams (eight), a good spread around the country's major cities, and a big focus on marketing, promotion, sponsorship and advertisers.