US Soccer switches on Hisense for World Cup push

October 6 – Chinese consumer electronics manufacturer Hisense has continued its global sponsorship expansion into football becoming the Official TV and Appliance Manufacturer of the US national teams in a deal that will take them through the 2018 World Cup in Russuia, 2019 Women’s World Cup, as well as including the U.S. Soccer Development Academy, and U. male and female youth teams.

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