Supponor and Umedia extend global ad deal for La Liga pitchside boards

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March 18 – The digital media revolution continues to reshape the sports advertising and sponsorship landscape with more targeted advertising opportunities at matches for the global broadcast audiences. La Liga is the latest of Europe’s big leagues to embrace the technology available with an extension of its deal with digital billboard replacement specialist Supponor via sports advertising agency Umedia.

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Lee Wellings: CL’s ugly little brother just became more interesting

I haven’t wanted to criticise the Europa League. Honestly I haven’t.

I loved the Cup Winners’ Cup and UEFA Cup. I have soft sports for many clubs who play at Europa League level. And there is undoubtedly something heartwarming about a club breaking through to play in Europe. The potential for fans to dream, to follow team over land and sea. From my country England it’s been Wigan and Swansea this season and you won’t find their fans complaining about European football,

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