LaLiga beefs up sponsorship roster with 3-year Burger King deal
September 16 – La Liga and Burger King have struck a deal with the fast-food brand attaching its name to Spain’s top flight for three seasons.
Enterprise refuel Europa League deal for new 3-year team
September 16 – UEFA has renewed another sponsor partner for the Europa League, where sponsorship now comes with the addition of the Europa Conference League, giving a sponsorship spread of 64 teams from 35 of UEFA’s 55 member associations.
Flamengo latest to take leap into Fan Token crypto-zone with Socios.com
September 16 – Socios.com are continuing their rapid expansion in football’s major national markets. Having announced a hook-up with Spain’s LaLiga already this week and launched their sell-out Fan Token issue with Premier League Everton, the blockchain-based crypto business has unveiled Brazil’s Flamengo as their latest partner.
SIGA goes local with reform agenda and set up of SIGA America Advisory Board
September 16 – With SIGA’s Sports Integrity Week in full swing with over 100 speakers and more than 1,500 participants, it North American offshoot, SIGA AMERICA, has announced its high-level senior Advisory Board.
FIFPRO slams biennial WC debate as a ‘flawed process’
September 15 – Players’ union FIFPRO has again said that any change to the international match calendar – and principally the introduction of a biennial World Cup – must put players and their workload at the centre of any decision-making.
No return. CAS upholds former Brazilian and FIFA boss Teixeira’s life ban
September 15 – Ricardo Teixeira’s life ban from football has been upheld after the Court of Arbitration (CAS) dismissed his attempt to overturn it on appeal.
Ulsan Hyundai and Persepolis through to Asian Champions League quarter finals
September 15 – Defending 2020 Asian Champions League winners Ulsan Hyundai squeezed into the quarter-finals of the 2021 competition last night thanks to goalkeeper Jo Hyeon-woo who secured them a 3-2 penalty shoot-out win over Japan’s Kawasaki Frontale.
Everton sell out 500,000 fan tokens in four minutes of launch trading
September 15 – Everton sold out 500,000 fan tokens in their first offering on the Socios.com platform in just four minutes this morning.
Technical report celebrates Euro 2020’s ‘food for the soul’ and ‘diversity’
September 15 – UEFA experts labelled Euro 2020 “food for the soul of football” after a tournament bursting with goals, marauding wing-backs, dynamic number 10s and a distinct preference of coaches to field a back three.
CAF urges ‘open minded’ debate on biennial World Cup
September 15 – The Confederation of African Football (CAF) has declared itself open-minded over the proposal of a biennial World Cup, seeking to support the “best interests of football”.
Brand building or brand segmentation? LaLiga hives off ElClasico with its own visual id
September 15 – Brand identity gurus will tell you that ‘look and feel’ must be consistent and rigorously enforced across the whole property all the time. So LaLiga’s decision to create a special logo and brand identity for EIClasico is intriguing.
LaLiga’s Cadiz sign shirt sponsorship and Fan Token deal with Bitci
September 15 – Following in the footsteps of Valencia, Cadiz FC have become the second La Liga club to strike a crypto partnership as title sponsor, teaming up with Bitci for the current season.
LaLiga keeps up push into crypto-based fan engagement with Socios.com deal
September 15: Having launched their first major foray into blockchain and crypto last week with player card NFTs, in conjunction with fantasy game Sorare, LaLiga this week has followed up this week announcing a deal with Fan Token specialist Socios.com.
PSG get top pass mark, Celtic rank third, Man City fourth
September 15 – PSG has topped a ranking of teams according to the number of passes made per match during current season. The data is pulled 36 leagues worldwide – 32 in Europe and 4 in the Americas.
Chelsea open Champions League defence. Can Europe’s clubs compete with the English?
By Samindra Kunti
September 14 – Chelsea open their defence of the Champions League tonight at home to Zenit St Petersburg, kicking off the European club season in earnest. The question in Europe is whether Chelsea and their English counterparts will also be kickstarting an age of Premier League dominance in the European Cup?