Battle of the Brands: Adidas lifts the World Cup, but Nike scores most goals

adidas v nikeBy David Owen
July 12 – As attention now switches to the new crop of club shirt deals - and Manchester United £600 million kit sponsor chase looks like the next 'big' one on the horizon - the 2014 World Cup Battle of the Brands drew to a close in Brazil this weekend with an all-Nike third-place play-off, followed by an all-Adidas final.