FTBpro raises $5.8 million in new wave of investment in football sites

FTBproBy Mark Baber
May 13 - FTBpro has raised $5.8 million from Israeli investors, Battery Ventures and Gemini Israel Ventures to expand its "fan-generated" content offering into new markets.

The site, founded by Asaf Peled and based in London and Tel Aviv, currently produces daily articles in English, Spanish, German and Italian and has 20 million page views a month and a claimed 1,000 contributors. It's revenue model is based on advertising and brand sponsorship.

The deal follows motain GmbH, producers of The Football App/iLiga raising €10 million from a syndicate led by Earlybird Venture Capital in Berlin.

The Football App, claims 12 million downloads to date and 3.5 million active users per month across 155 markets.

In terms of web applications, Alexa suggests Goal.com, leads the way in terms of global popularity, with significant barriers to new entrants in terms of acquisition of data and infrastructure development in the potentially lucrative digital sports marketplace.

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