CAF strikes new centralised World Cup deal with Italian firm

africa_brazil_2014_qualifiers_21-09-11

By David Gold

September 20 – Confederation of African Football (CAF) President Issa Hayatou has signed a contract with Italian company B4, who are closely associated with French organisations Lagardère Sport and Sportfive, for the sale of centralised television and marketing rights to the African World Cup qualifiers.

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