Shirt sponsorship in Europe reaches record high

Manchester Utd_and_Liverpool_boast_the_joint-second_best_shirt_sponsorship_deals_in_Europe

By Andrew Warshaw

October 25 – Despite the economic downturn and the squeeze on spending, Europe’s top leagues have collectively broken through the €500 million (£333 million/$650 million) barrier for shirt sponsorship, representing a seven per cent increase, according to Sport+Markt’s latest European Football Jersey Report.

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