By Mark Baber
June 21 – Adidas expects to hit record sales of €2 billion from its football product in 2014 as it benefits from it position as official sponsor, supplier and licensee of the 2014 FIFA World Cup. The forecast was made at a football media day in Herzogenaurach, Germany, by Herbert Hainer (pictured), CEO of the adidas Group.
adidas forecasts record €2 billion in football sales in 2014
