August 8 – Manchester United have clinched their 12th financial services agreement by securing a five-year deal with African firm afb which has created an official Manchester United credit card in Kenya.
United have an estimated 5.5 million supporters in Kenya and the club’s managing director Richard Arnold said the deal would give them “another way to engage with their favourite team. afb is a new and exciting company that has been progressively growing since establishing in 2009.”
Afb, with an annual turnover of $20 million, employs more than 1,500 people across Africa, servicing more than 45,000 customers. Although its main presence is in Kenya and Ghana there are plans to expand into in Tanzania, Zambia, Uganda and Zimbabwe.
“The club has been impressed by its determination for growth in its industry, quickly expanding into numerous markets,” said Arnold. “They are an ambitious company that is committed to promoting responsible banking and we are looking forward to a successful partnership.”
afb chief executive Karl Westvig said: “We want to give Manchester United supporters the opportunity of getting closer to their club, and we hope that the millions of fans come and enjoy this unique offering.
“We are expecting a significant amount of fans to apply for the limited edition MUFC credit card in the coming months.”
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