August 4 – Setting the pace digitally and in the way they use their media assets, Premier League club Manchester City have also boosted their physical touchpoints with the club for fans with the launch of what they are calling their ‘Ultimate Football Day Out’.
The club has packaged a 90-minute tour of the Etihad Stadium with a visit to the National Football Museum.
The Etihad tour combines a behind-the-scenes look at what happens on a match-day, with a delve into Manchester City history and its future ambitions via a redesigned exhibition space.
The National Football Museum part of the tour paints a broader picture of football history and Manchester’s football heritage, and includes skill challenges at in the Football Plus+ Zone.
Danny Wilson, Operations Director, Manchester City Football Club, said: “The Manchester City Stadium and Club Tour is an exciting, behind-the-scenes look at what happens on a matchday at the Etihad Stadium. We continuously look for ways to enhance the tour so there is always something new to look forward to.
“We have just renovated our exhibition space to provide supporters with a more in-depth look at the Club’s past, present and future and teaming up with the National Football Museum, who house an extensive collection of football artefacts, is the perfect opportunity to provide visitors with an even greater insight into the history of football in Manchester and beyond.”
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