November 14 – Premier League Stoke City, who appointed digital agency Rippleffect to lead their online digital development, have unveiled a new online store focused on wireless mobile devices that now account for more than 50% of the clubs online traffic.
Using the new e-commerce Magento 2 platform, the club says it now offers “its fans a sophisticated online shopping experience, far-ahead of some of football’s biggest clubs.”
“The new site provides opportunities for fans to customise and experiment with products. Key features include a simple, yet effective product search and a drop-down menu featuring every current club player, allowing the user to hover over a name and see their chosen player sporting each available kit. There is also an option to enter into a responsive kit-builder and quickly personalise items on any device,” said a club press release.
As well as more intuitive user interface the club has overhauled the backend payments and reporting system with an EPOS (electronic point of sale) system provided by Touchretail. This links sales volumes on the online site to sales made via the club shop giving the retail managers overview of all transactions and stock levels.
The club will launch a new website, with Rippleffect, for the 2017/18 season.
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