August 9 – German carmaker Volkswagen has clinched a significant deal to become the new mobility partner of Euro 2020 saying it would use the event to showcase its new I.D. electric model.
Volkswagen is banking on the popularity of the sport as it seeks to restore its brand image following the ‘dieselgate’ emissions scandal. Last month, it said it would become the biggest commercial sponsor of Germany’s national team, replacing Mercedes-Benz after 45 years.
“No other sport is as powerful as football or unites so many people. Furthermore, UEFA EURO 2020, which is being played across the entire continent, is a fantastic project. Our wish is to contribute towards building bridges between all countries and for football fans with our mobility and creativity,” said CEO of the Volkswagen brand, Herbert Diess.
Volkswagen will also sponsor other UEFA national team football competitions from 2018 until 2022. These will include the newly created UEFA Nations League Finals in 2019 and 2021; the European Qualifiers for UEFA EURO 2020 and the 2022 FIFA World Cup; the 2019 and 2021 UEFA European Under-21 Championships; UEFA Women’s EURO 2021; and UEFA Futsal EURO 2018 and 2022.
To mark UEFA’s 60th anniversary, Euro 2020 is taking place across 13 European cities. “We are proud to have such a great European brand with such a genuine passion for football at our side,” said Guy-Laurent Epstein, Marketing Director of UEFA Events SA.
No value was put on the sponsorship.
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