August 23 – The Asian Champions League, the Asian Football Confederation’s (AFC) top club competition in the region, has attracted another sponsor to its portfolio, with Chinese bottled water brand C’estbon coming on board as an Official Supporter.
No figure was put on the four-year sponsorship deal that will run until the end of the 2020 season.
The announcement was made before the kick-off of last night’s all-Chinese AFC Champions League quarter final between Shanghai SIPG and Guangzhou Evergrande (Shanghai won 4-0).
Dato’ Windsor John, the AFC General Secretary, said: “The partnership reflects the continued appeal of the AFC’s competitions.
“Our AFC Vision and Mission is to stage top class competitions and there is no doubt that the AFC Champions League fits into that category. It is one of the richest continental club competitions in the world.”
As part of the sponsorship C’estbon will also receive exposure across a number of AFC properties and media as well as at the AFC Cup as well as the AFC Futsal Club Championship.
Chinese bottled water brands are currently doing battle for market share in the region and using football’s marketing power to drive brand recognition and international expansion.
Premier League Liverpool recently signed Tibet Water Resources as their Official Regional Water Partner in China. The Chinese water firm that mines glacial water from the Tibet mountains and sells via its flagship Tibet 5100 Glacial Spring Water brand throughout China and increasingly in Asia, will receive a package of marketing and promotional rights, including digital and social media support and access to players.
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