AFC expands its footprint in Europe with Fanseat platform deal

April 21 – The Asian Football Confederation (AFC) has partnered with PPV and subscription-based digital broadcast platform Fanseat in eight European territories.

Fanseat (part of the Spring Media group) will have rights for 2021 and 2022 to the AFC’s main national team and club competitions for France, Portugal, Norway, Denmark, Iceland, Luxembourg, Czech Republic, Slovakia and Hungary.

Rights include the AFC Asian Qualifiers – Road to Qatar Final Round as well as AFC Champions League whose centralised Eastern Zone matches kicked off this week.

Windsor John, the AFC General Secretary, said: “The AFC is pleased to enter into this new partnership with FANSEAT which spans across multiple territories in Europe, where they share Asia’s love of the game. We are delighted that this partnership will bring the AFC’s most exciting competitions to millions of football fans in these territories.”
Fanseat gives the AFC a much broader distribution platform across Europe for a considerably increased amount of the confederation’s official championship competition.

Patrick Murphy, Board Member and CEO at Football Marketing Asia (FMA), emphasised the importance of increased accessibility to the AFC’s competitions, saying: “The partnership marks another important milestone in our mission to further expand access to the finest of Asian football beyond the Continent.

“With its wide reach across multiple European territories and its innovative digital media services, FANSEAT will provide comprehensive coverage of the AFC’s national team and club competitions, and drive interest and consumption among the growing audience of fans of Asian football in Europe.”

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