UEFA unveils Europa Conference League branding as it builds to inaugural season

May 25 – With the unveiling of UEFA’s new Europa Conference League trophy and competition branding, the European governing body has released more information on the competition that will widen the participation in European club competition to all member nations.

Played on Thursday nights, alongside the UEFA Europa League, 184 teams will be involved over the course of the season including at least one from each of the 55 associations and 46 clubs transferring from either the Champions League or Europa League.

The final 32 teams will feature in eight groups of four teams, followed by knockout round play-offs, the round of 16, quarter-finals, semi-finals and final, which will take place on 25 May 2022 in Tirana, Albania.

“We want to make our competitions more inclusive – to give clubs and fans the chance to dream and compete for European honours,” said UEFA President Aleksander Čeferin.

“This is why we created the UEFA Europa Conference League. We have 55 national associations who make up UEFA, and it is important to give clubs from as many federations as possible, the chance to prolong their European campaigns for as long as possible.”

The Conference League will be branded closely with the Europa League with the intention to reinforce them as coming from the same family.

Sponsors will have rights across both the Europa League and Europa Conference League, increasing exposure and activation opportunities.

“The UEFA Europa Conference League is a very exciting proposition for our broadcasters and partners,” said UEFA marketing director Guy-Laurent Epstein. “It will give them an unprecedented reach into a greater number of markets and the possibility to engage with new audiences.”

“The new trophy and branding will help to give the UEFA Europa Conference League its very own identity and will help fans across the continent, and beyond, identify with the competition in the seasons to come.”

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