July 21 – BeIN Sports and the Bundesliga have extended their broadcast deal in France and Turkey, with the new partnership running through until the 2024-25 season.
The Qatari broadcaster will have access to all Bundesliga and Bundesliga 2 matches every season, as well as the German Supercup and relegation play-offs in the four-year deal.
“Having worked with beIN for many years, we know the world class production that comes with each broadcast, alongside the comprehensive digital and social coverage, and we were eager to continue this journey with them,” said. Bundesliga International CEO Robert Klein. “The Bundesliga is no stranger to phenomenal French players, such as Lucas Hernández, Kingsley Coman and Christopher Nkunku. But we are also renowned for showcasing the next generation of stars, and Turkey’s Ali Akman and Ömer Faruk Beyaz are just two more examples of young talents in Germany.”
“Our joint commitment with beIN is to provide the best possible product, which starts with exclusive and locally relevant story-telling and on-site reporting, to innovative approaches to the live match coverage, so that fans in France and Turkey are able to enjoy their national heroes shine on the world stage.”
The broadcast fees involved in the deal were not disclosed.
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