September 2 – Serie A giants AC Milan has unveiled a new partnership with Expo 2020 Dubai that will see the next World Expo become an Official Partner of the Rossoneri.
Expo 2020 from 1 October 2021 to 31 March 2022, is the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region, and largest event ever staged in the Arab World and will be welcoming more than 200 participants, including 191 countries, under the banner ‘Connecting Minds, Creating the Future’.
AC Milan will use the Expo 2020 partnership to strengthen its presence in the Middle East. AC Milan is already active locally via a long-standing partnership with Emirates airline, which is also an Official Airline Partner of Expo 2020.
Casper Stylsvig, Chief Revenue Officer of AC Milan, said, “As a Club based in Milan, a city that hosted the most recent World Expo in 2015, we know that Expo 2020 is a special moment in history that sees the world comes together to unlock its potential.”
AC Milan will be physically present at the event and will promote the fundamental values of sport and inspire positive change through football.
Sholto Douglas-Home, Chief Sales and Marcomms Officer, said: “With its passionate global fanbase and glorious history spanning 122 years, AC Milan has been a pivotal and inventive force in the world of football. Expo 2020’s values are very much aligned with those of AC Milan where we share a belief in empowering people to be the best version of themselves – ambitious, tenacious, creative and forward-thinking.”
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