Bella Arena and EPOS sponsor month-long FIFA esports finals

July 13 – FIFA has unveiled two national sponsors for the finals of its three FIFAe events in Copenhagen, Denmark, that start this Friday (July 14) with FIFAe World Cup 2022, and run through to July 30.

The eWorld Cup will be played from July 14-17, followed by the FIFAe Club World Cup 2022 from July 20-23, and then the FIFAe Nations Cup 2022 from July 27-30.

Danish audio technology company EPOS has will become the Official Gaming Headsets, Streaming Microphones, and External Sound Cards National Supporter in Denmark for the three events, while the Bella Arena, where the events will be held, has also become a sponsor.

“As we are getting closer to the pinnacle events of the year, we are beyond excited to welcome two passionate National Supporters onboard,” said Adrian Rölli, Head of eFootball at FIFA.

“Denmark is a great location for the event, not only because of its great community but also because of such brands joining us in growing the event locally and helping to fame the game of our participants.”

Kevin Thyge Helsinghof, Commercial Director, Bella Center Copenhagen and Bella Arena, said: “We are excited to support the FIFAe tournaments on Danish grounds which enables us to showcase our venue and the city of Copenhagen as a Nordic hub for esports. Esports is a fast-growing community, and we are delighted to become a part of that community, with the most prestigious FIFAe tournaments of the year as the starting point for our journey as a trusted esports hospitality partner.”

EPOS is a new brand, only launching its products in 2020 and is using the event to showcase them to the global egaming audience.

Maja Sand-Grimnitz, Director, Brand Management & Global Gaming Marketing at EPOS, said: “As we celebrate EPOS’ 2-year anniversary since brand launch in 2020, we enjoy being able to couple this with a global event in Denmark, and we especially look forward to see our popular H6PRO Series activated in the arena by both FIFAe players, streamers and commentators.”

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