August 16 – Scottish Premiership clubs have targeted an increase in the SPFL’s annual distributable income to £50 million by 2029, following a Deloitte review of the league’s commercial operations.
The review, commissioned by Dundee, Dundee United, Hearts, Hibernian and Aberdeen, and a subsequent proposal but the latter three and endorsed by Celtic and Rangers, will see the SPFL transition from “a largely administrative function to a more robust and dynamic commercial structure”.
Delitte found that the SPFL was “marginally undervalued” with current club distribution of £28.4 million.
A priority under the new arrangements is an improved broadcast deal and the SPFL – which still has three years to run on its current contract – is in talks with Sky over what is reportedly a five-year, £30 million per season deal.
Hibernian chairman Ron Gordon said: “We’re very excited about this strategic action plan which sets a new tone and direction for the SPFL and the game in Scotland. The proposed strategic building blocks are designed to grow our clubs, the SPFL, and the men’s and women’s game at every level.
“A more substantial and comprehensive broadcast partnership, a focused and robust commercial structure and team, an investment and commitment to the growth of the women’s game, and the development of our young men’s players are all critical to reaching our aspirational goal of £50 million in revenues,” he continued.
The plan sees a strengthening of the SPFL’s brand with an aim to double sponsorship revenue, as well as build the commercial opportunity of the women’s club game
“We want to double our commercial revenue from £4 million to almost £8 million. The women’s game really gives us an opportunity to grow brand new revenues because nothing has existed. What we’re looking at with broadcasting alone – that we’re in discussions on right now – could be £2.5 million or more over the next five-seven years,” said Gordon.
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