August 24 – The German Football League (DFL) has returned for a second pass at the private equity markets, this time bringing in Deutsche Bank as its advisors on the potential sale of a broadcast rights package.
Deutsche Bank is reportedly the lead advisor in identifying investment options with one of them being the sale of a stake in a new subsidiary that would hold domestic and international broadcast rights to the Bundesliga and Bundesliga 2.
Bloomberg reports that the newco is valued at about $18 billion with the sale of a 20% stake in the business costing up to $3.6 billion.
In May 2021 the DFL broke off negotiations with private equity firms over a deal that then would reportedly have raised $500 million for a 25% stake in the league’s international rights.
This time round the DFL looks to be better prepared with at least 10 investors having expressed interest including Advent International, CVC Capital Partners and KKK.
The DFL’s chief executive Donata Hopfen said at its general assembly before the start of the season that “the internal preparations are complete and we’re now starting with the formal process, but there is no pre-determination of what a partnership looks like.”
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