September 21 – Manchester City has renewed its global partnership with Chinese LED display solutions provider Unilumin.
The partnership began in 2021 with Unilumin providing the ‘Supersized LED’ two-tier digital display system at theEtihad Stadium. According to Manchester City it is the most commercially valuable pitchside media space in the PremierLeague.
Scott Munn, Chief Executive Officer, China, City Football Group, said: “Their world-leading technology and expertise has allowed Manchester City to implement an exciting new platform and provide greater value and global impact for our partners and engage with our fans around the world.”
Using the latest technologies, Unilumin has provided greater design scope for messages from the club and its partners, delivering twice the exposure of a traditional LED system.
New technology has enabled content to be adapted depending on camera angle and weather conditions. As part of the renewal agreement, Unilumin and Man City will continue to work together on the latest technological innovations to produce content for fans.
Tiger Lin, President of Unilumin Group, said: “We will use Unilumin integrated Metasight solutions to bring theultimate audio-visual experience to fans around the world. I also hope that we will continue to strengthen cooperation,add brilliance to sports industry, and pass on the spirit of sports to tens of thousands of people who love sports.”
Contact the writer of this story at moc.l1714030054labto1714030054ofdlr1714030054owedi1714030054sni@n1714030054osloh1714030054cin.l1714030054uap1714030054