December 14 – LaLiga topping Barcelona have signed their first sponsorship deal with a cryptocurrency firm, agreeing a three-year partnership with WhiteBIT.
THe Ukranian crypto firm, founded in 2018, will be designated the official cryptocurrency exchange partner across FC Barcelona men’s and women’s teams, as well the club’s handball, basketball, roller hockey and futsal teams.
Putting aside any concerns about the volatility and sustainability of the crypto market, Juli Guiu, FC Barcelona Vice-President of Marketing, said, “We are pleased to announce this new partnership, another example of the Club’s commitment to innovation. Additionally, this is a partnership that will help us to continue growing and developing our global commercial expansion strategy, strengthening the Club further while remaining a benchmark in an increasingly competitive field.”
WhiteBIT’s branding will be featured on the large LED screens at Spotify Camp Nou. Digital content on the crypto industry will also be promoted to fans.
The agreement covers the Barca’s eSports team with WhiteBIT curating content before and after live competitions. Its logo will be present on backdrops during the events.
Volodymyr Nosov, WhiteBIT Chief Executive, said, “The start of our warm relationship with the legendary Barça as an official crypto exchange partner is a significant step for the community as a whole, and for us it is also a great pride and responsibility.”
This is not Barca’s first venture into blockchain technologies. The club already has a partnership with Fan Token specialists Socios.com, part of the Chiliz blockchain.
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