March 23 – Inter Milan have agreed new sponsorships with Ria Money Transfer, the global cross-border money transfer brand owned by Euronet, and sports channel Affizzionados, who will become the club’s first Regional Partner in Mexico.
The Ria Money deal will run through to the end of the 2024 season and will see the Euronet promote its Money Transfer brands, which includes Ria Money Transfer, Xe and Dandelion, globally. The brands will have exposure in-stadium displays and on Inter’s digital channels, as well as having access to match day hospitality.
“We are proud to be an official sponsor of such a historic and successful football club. This new sponsorship makes perfect sense, given the similarities between Inter’s history and our own,” said Juan Bianchi, CEO of Euronet’s Money Transfer segment.
“Euronet’s Money Transfer segment is founded on the values of openness, passion and teamwork, and we are committed to helping our customers, who often find themselves far from home and family, pursue a brighter future.”
Ria Money is targeting Inter’s global fanbase, estimated at 500 million. That number will grow with the new deal with Mexican sports channel Affizzionados.
Mexico boasts the second largest number of Inter fans outside of Italy.
Inter said that the “partnership is part of the journey that Inter have been taking towards establishingthemselves as a Media Entertainment Company, creating content for big international broadcastersand making fans from all over the world feel more and more part of the club.”
Affizzionados will have access to exclusive Inter content and experiences, including the chance to fly to Milan to watch an Inter game, stadium tour tickets and shirts signed by the club’s players.
Luca Danovaro, chief revenue officer at Inter, said: “This partnership will allow us tostrengthen our presence in Latin America, a location of strategic importance in Inter’s pursuit ofbrand development on the American continent. It will also mean that we can get closer to ourMexican fanbase, who are one of the most committed in the world, and it rewards our commitment to transforming our club into a real media entertainment company, which creates content for big international broadcasters too.”
No value was given for either deal.
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