Inter head to US on brand building mission

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March 28 – In Chile yesterday Inter Milan announced the opening of an Inter Academy, today the club’s international focus has shifted to North America with news that an Inter delegation is on its way the US to promote the club.

Last summer Inter’s women’s team toured in the US. This time the team won’t be playing but the delegation from the club, led by former player Marco Matterazzi, will participate in a number of events “aimed at consolidating the Nerazzurri’s presence in a key market for the club’s brand development”, said the club.

The Inter delegation will visit Miami and New York between Monday 27 and Thursday 30 March 2023.

A special evening for members of the local Inter Club in Miami – set up in 2006 – took place last night, with a similar event to be held in New York tonight and attended by the three different Inter Clubs in the city (Manhattan, New Jersey and Queens) as well as five other Inter Clubs from North America.

Inter partners will be taking part in some of the initiatives. Nike will welcome the Nerazzurri party to Nike NYC – House of Innovation 000 and Socios are running several polls for Inter Fan Token Holders (FTH) which will give over 20 FTHs the chance to take part in some of the exclusive events.

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