Hyundai buckle in for seven more years of FIFA sponsorship

May 25 – FIFA has renewed its long-running sponsorship with Hyundai Motor Group and its Hyundai and Kia brands until 2030.

The two motor brands will continue as FIFA’s official mobility partners, and with the addition of Boston Dynamics and Supernal will showcase future mobility solutions. The deal will see the group providing transportation, autonomous driving technologies and future mobility services at global events and tournaments.

The renewal covers the Women’s World Cup 2023 and FIFA World Cup 2026, but FIFA said the partnership  – now over 20 years old – havea new emphasis on the growth and development of the women’s game.

To commemorate the occasion, FIFA and the Group today held a signing ceremony at the headquarters of world football’s governing body in Zurich, Switzerland. FIFA President Gianni Infantino joined hands with his counterpart Karl Kim to officially seal the agreement, symbolising the partners’ shared commitment to make football truly global.

“We’re thrilled to continue our long standing partnerships with Hyundai and Kia. Over the years, they have consistently demonstrated their commitment to supporting FIFA, and we value their dedication to enhancing the overall experience at our tournaments,” said FIFA President Gianni Infantino.

No value was given for the renewal that will see Hyundai provide vehicles tp fulfil all of FIFA’s transportation requirements, enabling the seamless movement of teams, officials and staff. Boston Dynamics and Supernal will showcase their expertise around the opportunities for future mobility technology and in particular sustainability.

Both subsidiaries are considered central to Hyundai’s transformation into a smart and sustainable mobility solutions provider.

“On behalf of Hyundai Motor Group, we’re honoured to extend our partnerships with FIFA, reinforcing our long standing commitment to the world of football,” said President of Hyundai Motor Group Karl Kim.

“As we embark on this renewed collaboration, we look forward to showcasing the capabilities of our mobility solutions and partner brands on a global scale. Together with FIFA, we aim to inspire and unite fans around the world through the power of football.”

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