Crypto-based gaming platform takes Leicester City shirt front

July 8 – Leicester City, returning to the Premier League next season after a year in the Championship, have agreed a multi-year principal partnership with online gaming platform BC.Game.

Online cryptocurrency gaming platform BC.Game will be the front-of-shirt sponsor for the Men’s First Team and adult replica shorts from the 2024/25 season.

King Power, a long-time partner of Leicester City, becomes the club’s new Training Wear Partner.

Leicester City chief executive Susan Whelan said: “We welcome BC.Game to Leicester City –  an opportunity to work with an innovative partner in a new category for the Club. As a leading global operator in a rapidly evolving environment, BC.Game already have a history of successful relationships in sport and we look forward to the development of a mutually beneficial partnership.”

BC.Game has a partnership with the Argentine Football Association, and has also invested in the developing E-Sports market. Founded in 2017 it has built its business around cryptocurrencies and the increasing interest in blockchain-based applications. Its platform supports a range of cryptocurrencies, including Bitcoin (BTC), and Ethereum (ETH).

Rayne Davis, Director of Marketing and Affiliates for BC Game, said: “This partnership represents a unique opportunity to introduce a new brand of exciting, safe and responsible online gaming to new audiences, and we look forward to a successful collaboration.”

No value was given for the sponsorship which doesn’t include the women’s team. Their principle sponsor is to be announced later this month.

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