Liverpool link with Wasabi for hot cloud storage and big data push
February 24 – Premier League Liverpool are partnering with Wasabi Technologies who are becoming the club’s Official Cloud Storage Partner.
Digital platforms
DC United break new crypto ground with XDC Network shirt sponsorship
February 23 – MLS side have unveiled blockchain business XDC Network as the club’s new shirt sponsor in a three-year partnership.
Botafogo go crypto with Bitci fan tokens and NFT option
February 11 – Botafogo have signed a sponsorship agreement with Turkish blockchain platform Bitci, becoming the latest Brazilian club to enter the fan-token market.
Man Utd take first major crypto steps with Tezos blockchain
February 11 – Manchester United has entered the cryptocurrency and blockchain world for the forst time with a partnership with Swiss-based Tezos who will have their logo on the men’s and women’s training kits.
European Leagues slams EU for new laws failure to protect against digital piracy
February 3 – The European Leagues association has condemned the European Parliament for what it says is a failure to enact new law that would protect the sport from digital piracy, the biggest single threat to its members’ revenues.
FIFA bats second to cricket’s ICC as most-followed international federation on social media
January 27 – FIFA may rule football but it doesn’t rule sports on social media, cricket does. A new ranking puts the world governing body of the world’s game over 38 million followers behind the smaller ball game.
Premier League and UEFA look into IP issues around John Terry’s NFT promotion
January 27 – The Premier League and European governing body UEFA are taking legal advice as Chelsea look into NFTs promoted by John Terry.
Serie A rolls out limited edition Supercoppa NFTs
January 19 – Just a week after the playing of the Supercoppa Frecciarossa between Inter and Juventus, Serie A have launched their latest limited edition NFT collection on Crypto.com.
AS Monaco to release first batch of $ASM Fan Tokens today, priced €2
January 18 – AS Monaco launches its $ASM Fan Token on the Socios.com app today (January 18), priced €2 per token.
LaLiga opens Amazon store with 1,600 items and plan to add more clubs and territories
December 30 – LaLiga has become the first league to open a store on Amazon, selling merchandise from 13 of its clubs.
Crystal Palace become sixth Premier League club to go crypto with Socios.com
December 9 – Socios.com are racking up the crypto air miles. Having yesterday announced Brazil’s Palmeiras as joining their Fan Token universe, today they are in Europe unveiling Crystal Palace as the sixth Premier League team to sign up.
AS Monaco strikes deal for UFL launch as club’s gaming supplier
December 3 – AS Monaco has agreed a two-year partnership with software game developer Strikerz Inc, to make its soon-to-launch online football game UFL, the club’s Official Football Gaming Supplier.
Man City join with Sony for a first trip to the ‘metaverse’
November 30 – Sony has become a new global partner of Manchester City in a deal that will see the creation of new digital content experiences for fans as they step into the ‘metaverse’ of the Etihad Stadium.
Italy become third national federations to sign up for crypto-based fan token launch
November 14 – Italy have become the third national federation, Europe’s second, to jump on the blockchain-based Fan Token ‘cryptocurrency’ with Socios.com.
AFC reports booming digital fan engagement numbers for 2021
November 10 – The Asian Football Confederation (AFC) continues to report growing digital engagement numbers across all its platforms, a reflection of both the return to play of its competitions, the appetite for Asia’s own championships, and an expansion of the media strategy.