November 7 – Manchester City has added PepsiCo’s Gatorade as a global sponsor in a multi-year deal. Gatorade will become the Club’s Official Sports Nutrition Partner. The partnership officially began last weekend.
November 2 – FIFA have concluded a five-year TV deal with public broadcaster China Central Television (CCTV) for rights to all its events starting with the 2018 World Cup in Russia, and concluding with the 2022 World Cup in Qatar.
November 2 – Guangzhou Evergrande, the Chinese Super League’s leading club with seven straight league titles, is to launch a co-branded credit card in China with the Shanghai Pudong Development (SPD) Bank.
November 1 – Fears that a government review of the on-line betting and gaming industry could result in dramatic falls advertising and sponsorship revenues for football have been averted with the government leaving this part of the gambling sector alone in a review published yesterday.
October 27 – FIFA is expanding its eSports presence and revamping its own World Cup competitive gaming format with the launch of The Road to the FIFA eWorld Cup which is built around the new EA SPORTS FIFA 18 Global Series.
October 30 – Premier League Manchester City have added Khmer Beverages’ Cambodia Beer as its Official Beer Partner in South East Asia in a multi-year deal.
October 27 – The Deutsche Fußball Liga (DFL) has signed a co-operation agreement with the Colombian División Mayor del Fútbol Colombiano (DIMAYOR) that will see the two leagues develop joint sports, marketing and management initiatives.
October 26 – After being grilled for some eight hours by Swiss prosecutors, Nasser Al-Khelaïfi, the under-fire Qatari boss of beIN Sport Media who is at the centre of corruption allegations over World Cup TV rights, said he had nothing to hide and would willingly testify again.
October 26 – After almost 20 years AC Milan have agreed with Adidas to end their technical sponsorship deal early at the end of the 2017/18 season.
By David Owen
October 24 – He may have kept his audience waiting at this week’s Sportel sports media and marketing convention in Monaco, but La Liga President Javier Tebas did not disappoint. Interviewed onstage for 30 minutes, as ever in his native Spanish, the man who has emerged as probably the most colourful and consistently interesting league boss in the business in recent years, since La Liga moved belatedly to a collective selling model for its broadcasting rights,
By David Owen
October 24 – The new UEFA Nations League is set to enhance the value of European international football matches, according to Guy-Laurent Epstein, the European football body’s marketing director.
October 23 – Japanese manufacturer Molten Corporation has signed a three-year agreement to become the official match ball supplier for the Europa League.
October 23 – LA Galaxy and Southern New Hampshire University are launching their first week-long Galaxy STEAM programme at the StubHub Center with the aim of improving the educational experience of 250 local middle-schoolers across Los Angeles.
October 20 – Iconic rock band The Rolling Stones have combined with Paris Saint Germain to launch a limited-edition capsule collection which will launch exclusively withinthe legendary Parisian fashion boutique Colette.