By Mark Baber
November 18 – German discount supermarket chain Lidl, which has been rapidly expanding its operations in the UK, has signed partnership deals with The Football Association (the FA), the Football Association Wales (FAW) and the Scottish Football Association (Scottish FA) in a major deal that lasts until 2018.
November 17 – Premier League Liverpool have broken the 5 million Twitter follower barrier and are celebrating with a competition for fans to be become the club’s new number 5 for one game only.
November 13 – Premier League football has mirrored an overall trend of a slight drop in activity in recent weeks. But Man Utd continued their inexhaustible assault on the summit of being the English club with the most twitter followers, having overtaken Chelsea and are now chasing down Arsenal.
November 13 – Premier League Tottenham Hotspur have extended their long-term deal with Carlsberg. The brewer will continue as the Club’s Official UK Beer Partner for another three seasons.
By Mark Baber
November 12 – CK Hutchison Holdings Limited’s Three-branded Irish telecoms business announced on Wednesday the renewal of its partnership with the Republic of Ireland football team and the Football Association of Ireland (FAI), pledging support to Irish football until 2020 in a deal worth €8.9 million.
November 10 – Manchester United have added to their global sponsorship roster announcing a multi-year global partnership with newly launched luxury designer footwear brand, HEROES.
By Mark Baber
November 6 – The Council of Southern Africa Football Associations (COSAFA) has officially launched the 2016 edition of the COSAFA Cup with the announcement that Castle Lager will return as title sponsor of the tournament for the next five years.
By Mark Baber
November 5 – French-based telecoms company Orange has renewed its partnership with Paris Saint-Germain for another three years.
By David Owen
November 1 – US Città di Palermo, the Sicily-based Serie A club, has acquired an official ‘Global Forex and Binary Options’ partner. The club – known for its pink and black, ‘the sad and the sweet’, colours, adopted in 1905 – has paired up with InstaForex, an online currency, metals and index-trading specialist headquartered in one of the planned 2018 FIFA World Cup host-cities, Kaliningrad.
By Mark Baber
October 29 – The Football Association of Malaysia (FAM) has signed a deal with sports data provider Sportradar to set up a football management system allowing it to better manage its leagues, data collection and distribution.
By Tom Parsons
October 28 – The Spanish football league has agreed a deal with Mediapro to broadcast this season’s Copa del Rey games internationally via YouTube as a pay-per-view offering.
By Ben Nicholson
October 26 – As the date nears for companies to present their electronic performance and tracking systems to IFAB and FIFA, Insideworldfootball has spoken to wearable technology market pioneers Catapult about how far the technology can inform decision-making, including in-game, how it can be used generally, and what FIFA/IFAB are looking for.
By David Owen
October 26 – Spain’s La Liga is expected soon to start the process of selling domestic broadcasting rights for the next three seasons, in a move it hopes will drive up value by some 50% from the €600 million realised for 2015-16. El País, the much-respected newspaper, has suggested that an auction of these rights for the 2016-17 to 2018-19 period is likely before the end of the year. Spain moved recently to the same collective selling model as that utilised by other leading European football leagues.
October 23 – German captain Bastian Schweinsteiger is reported to be considering taking legal action against a Hong Kong company making Nazi dolls that bear a striking resemblance to him.
October 23 – UK football pay tv broadcast giants Sky Sports and BT Sport have missed out on upcoming European summer TV football festival in France as the BBC and ITV have jointly secured the media rights to EURO 2016.