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Football Marketing

beIN Sport ups pressure on Serie A and demands Super Cup is moved from Saudi Arabia

By Paul Nicholson

January 11- Qatar-based pan-regional broadcaster beIN Sport has written a second letter to Serie A urging new CEO Luigi De Siervo  to change the venue of the Italian Super Cup final that will be played in Jeddah next week to a location outside of Saudi Arabia.

Read more …

Broadcast

Jose’s back. Mourinho to bring ‘charisma’ to beIN Sport football coverage

January 11 – Forget legal letters, World Trade Organisation petitions, and multi-stakeholder pressure groups, beIN Sport may have at last found the killer application to end beoutQ’s rampant piracy of their TV output – Jose Mourinho.

Read more …

Broadcast

LaLiga to broadcast second tier globally on Youttube

January 11 – Matches from the second tier of Spanish football are to be broadcast on Youtube with English commentary in a bid to boost the division’s international appeal.

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Football Marketing

Panini double revenue with Russia 2018 sticker albums

January 11 – Sticker albums, the staple collectable and ‘education’ tool for growing football fans, are back in fashion. Panini have announced it will almost double revenue on the back of the Russia 2018 World Cup to about €1 billion.

Read more …

Broadcast

AFC steps up Saudi and beoutQ pressure as every game of Asian Cup is pirated

By Paul Nicholson in Abu Dhabi

January 9 – The Asian Football Confederation (AFC) has issued a statement condemning the Saudi-backed pirate broadcaster beoutQ’s theft of live matches from the Asian Cup currently being played in the UAE.

Read more …

Football Marketing

Man Utd join race to China with plan to open three ‘experience centres’

January 9 – The timing is presumably co-incidence but having cast off the oppressive shadow of Jose Mourinho’s management regime for the more free-flowing joy of Ole Gunnar Solsjaer (albeit interim), Manchester United has announced it will open three “experience centres” in China by 2020.

Read more …

Football Marketing

Upwardly mobile Real Betis increase Alfa Romeo deal

January 7 –  Real Betis, currently in sixth in LaLiga’s top flight, have expanded their agreement with Italian car manufacturer Alfa Romeo who will now become one of the club’s main partners.

Read more …

Broadcast

LaLiga distributes €1.32bn of TV cash to clubs with Barca and Real topping payouts

January 4 – LaLiga has distributed more than €1.32 billion from broadcast revenue to with Barcelona and Real Madrid taking almost 25% of the pot with a combined €302 million.

Read more …

Broadcast

World Cup TV figures break records with 1.12bn tuning in for final

December 21 – A record audience of more than 3.5 billion people watched this year’s World Cup in Russia, with the final between France and Croatia attracting 1.12 billion viewers, according to FIFA.

Read more …

Broadcast

Saudis lose first round of beoutQ battle at WTO after EU and China speak against

By Paul Nicholson

December 19 –  The European Union, China and Canada all spoke out in support of Qatar’s case against Saudi Arabia at a World Trade Organisation (WTO) meeting today discussing the beoutQ piracy of broadcast programming. All three backed the contention that Qatar had the right to pursue protection of the intellectual copyright through the organisation.

Read more …

Digital platforms

Bayern rolls out its Digital & Media Lab platform to Basel, Austria Wien and Dresden

December 19 – FC Bayern’s Digital & Media Lab has expanded its business with three new long term partnerships with Swiss club FC Basel, Austria’s FK Austria Wien and Bundesliga 2 club Dynamo Dresden.

Read more …

Football Marketing

Transfer app Soccer Mandate signs partnership with China’s Sport 8 International

December 18 – New launch player transfers app Soccer Mandate has announced a strategic partnership with China’s Sport 8 International.

Read more …

Broadcast

Level US playing field? Comcast flexes its muscle and keeps beIN off its network

December 17 – beIN SPORTS, battling industrial scale piracy of their sports rights in the Middle East by Saudi Arabian broadcaster beoutQ, are now being forced to fight for fair treatment for their channel distribution in the US.

Read more …

Football Marketing

LaLiga brings in IMG as exclusive agency for global sponsorship sales

December 14 – LaLiga has brought in sports marketing agency IMG to boost its global sponsorship sales as it continues its international revenue drive.

Read more …

Broadcast

With beoutQ piracy rampant, beIN Sport protests Serie A’s Super Cup ‘reward’ for Saudis

By Paul Nicholson

December 12 – Qatar-based pan-regional broadcaster beIN Sport has written to Serie A to ask the Italian league to reconsider the recently announced three-year deal for the staging of the Italian Super Cup final in Saudi Arabia.

Read more …

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