By Mark Baber
August 11 – Just days into the new season, Premier League clubs Arsenal and West Bromwich Albion have signed new betting partnerships with Betfair and Bet365 respectively.
August 11 – Manchester United are exploiting the increasingly influential Asian commercial market by announcing a partnership with Korean-based online games developer and publisher, Nexon, bringing the club closer to the 15 million followers it has in the country.
By Andrew Warshaw
August 11 – The pre-season march of English Premier League clubs through the US has paid off with American broadcaster NBC announcing it has struck a deal to show live Premier League games for the next six years, extending its current contract until 2022.
By Jaroslaw Adamowski
August 7 – German second tier Bundesliga club 1.FC Kaiserslautern has signed a new sponsorship contract with financial services firm Maxda Darlehensvermittlungs GmbH. The deal, which will see the firm become the club’s main sponsor for a one-year period, is estimated to be worth a total of €1.4 million.
August 7 – Manchester City FC have signed Nexen Tire, the leading South Korean tyre and tubing brand, as the Club’s Official Tyre Partner. The club is the latest to announce a tyre manufacturer as a major sponsor – Yokohama recently took over as Chelsea’s shirt sponsor in an estimated £200 million five year deal.
By Alexander Krassimirov
August 6 – While one of Bulgaria’s leading clubs from Sofia, CSKA, is busy apologising for the behaviour of its fans at the weekend, the other, Levski Sofia, is busy signing a new major club sponsor for the coming season.
August 6 – The growing importance and wealth of the Chinese market has been underlined by a deal to broadcast Spanish matches in some 300 cities from this season.
August 6 – The TV bidding war between Sky Sports and BT Sport has been ratcheted up a notch with the former announcing it has renewed live coverage of Spain’s La Liga for the next three seasons.
By Paul Nicholson
August 6 – Yet another betting company club sponsorship deal has been announced in the English Premier League. This time it is the turn of Manchester United who have unveiled a multi-year deal with Marathonbet who will become the Club’s Official Global Betting Partner, excluding China and the US.
By Mark Baber
August 4 – With the new Premier League season kicking off this weekend, Norwich City have announced a new sponsorship deal with bookmaker Coral whilst West Bromwich Albion have signed a one year betting partnership with NetBet.
By Alexander Krassimirov
July 31 – They may have been dropped to the amateur leagues and non-professional status, but Bulgaria’s CSKA Sofia is still pulling in commercial interest and has signed a contract with Italian sportswear company Lotto. The appareil brand will replace another Italian company, Legea.
July 30 – Premier League Tottenham Hotspur are to launch a club branded Fantasy Football game with fantasy sports platform developer Mondogoal for the start of the new season.
By Mark Baber
July 30 – Premier League newcomers AFC Bournemouth have agreed a stadium naming rights deal with health care provider Vitality, part of South Africa-based Discovery Limited. The 11,700-capacity Dean Court, the smallest ground ever in the Premier League, will be called the Vitality Stadium.
July 29 – After a summer of international tours and ad hoc tournaments, the Premier League kicks off August 8 and for those watching on TV it will be amid a barrage of bookmakers offering special odds, sign-up bonuses and exclusive bets.
By Alexander Krassimirov
July 27 – Betting company Pari-Match has become the main sponsor of the Ukrainian league championship in a two-year deal which will see the competition renamed as the Pari-Match League. The deal is worth 43 million Ukrainian hryvnia (€1.8 million).