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Football Marketing

LETOU drops Swansea but bets on Inter Milan for regional growth

August 8 – Philippines-based online gambling operator LETOU has become Internazionale Milano’s first Asian online gaming partner. It is also the first step into Serie A club sponsorship for the betting firm.

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Football Marketing

Genius Sports expands with opening of Lausanne office

August 8 – Sports data and technology specialists Genius Sports has opened a new office in Lausanne, Switzerland. The company now has offices in over 20 locations worldwide including London, Los Angeles and Medellin. 

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Broadcast

IMG launches OTT challenger channel Strive in Scandinavia with LaLiga and SerieA rights

August 7 – Sports agency IMG is launching itself into the broadcast market in Scandinavia with its own OTT channel Strive, that will broadcast Spain’s LaLiga and Italy’s Serie A exclusively live.

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Football Marketing

Man City to swap Nike for Puma as part of CFG group deal

August 7 – Manchester City will have a new kit supplier from the 2019/20 season as part of a £50 million multi-club deal negotiated by parent company City Football Group.

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Football Marketing

New launch MoPlay betting app wagers on building a dynasty with Man Utd

August 7 – Manchester United has signed a multi-year global partnership with new launch mobile betting app MoPlay. The new mobile betting and gaming brand takes over from Marathonbet.

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Football Marketing

Emirates baulk at €80m renewal of PSG shirt sponsorship

August 7 – Paris Saint-Germain are set to ditch Emirates as their shirt sponsor at the end of the upcoming season.

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Football Marketing

Dafabet break Scottish records to extend Celtic shirt deal to 2025

August 6 – Celtic have announced the highest ever shirt sponsorship deal for a Scottish club with online bookmaker Dafabet. The new agreement will run until the end of the 2025 season.

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Football Marketing

Melitta expand regional Man Utd deal to global partnership

August 6 – Manchester United have expanded their deal with coffee brand Melitta from a regional to a global partnership. As part of the deal Melitta will create a collection of Manchester United and Melitta branded coffee machines, coffee beans, and cups.

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Football Marketing

Bet365 strikes in LaLiga scoring 10 Primera clubs in two-season sponsor deals

August 3 – British online bookmaker Bet365 has snapped up half of LaLiga’s top division clubs in two-year sponsorship deals starting with the coming season which kicks off this weekend with the Spanish Super Cup between Barcelona and Sevilla being hosted in Morocco.

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Football Marketing

EFL nails on Screwfix in time for season kick off

August 3 – Trade tools and hardware retailer Screwfix has signed a three-year partnership with the English Football League (EFL), expanding the company’s presence in football from its broadcast sponsorship of the EFL’s 127 games on Sky to an official relationship with the league.

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Football Marketing

Audi agree 4-year extension to MLS sponsorship

August 2 – Audi has extended its Major League Soccer sponsorship by four years. The car maker will remain the MLS’s Official Automotive Partner and title sponsor of the Audi MLS Cup Playoffs through to the end of the 2022 season.

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esports

Ahead of the game: Man City agrees first eSports sponsorship with Turtle Beach

August 2 – Manchester City have secured what likely passes as a kit deal in the eSports market, signing gaming accessory brand Turtle Beach as the club’s first Official Esports & Gaming Headset Partner for the club’s eSports team. 

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Football Marketing

ThaiBev brand Bai Saigon to ride on Leicester City’s shirt sleeve in multi-year deal

August 2 – Thai’s leading drinks company ThaiBev has secured the sleeve sponsorship of Premier League Leicester City for its recently acquired Vietnamese beer brand Bai Saigon.

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Football Marketing

Inter Milan add 7th Chinese academy with Hong Kong launch

August 1 – Inter Milan has launched another of its Inter Academy projects in China, this time in Hong Kong, taking the number of Chinese academies to seven.

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Finance

Premier League shirt sponsorships top record £313m in value

July 31 – Premier League clubs will generate a combined record £313.6 million for the 2018/19 from shirt sponsorships, according to a Sportingintelligence analysis, the ninth time they have conducted this report.

Read more …

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