AC Milan builds on its fan engagement partnership with Snaifun
October 3 – Game app SNAIFUN, which runs news, quizzes and prediction content within a rewards mechanism, has become a premium partner of AC Milan.
Football Marketing
Mollahasan announces Efbet renewal for Arda, then resigns
October 3 – Bulgaria’s Arda Kardzhali has renewed its sponsorship contract with the Bulgarian bookmaker efbet. The new contract is for five years but no value for the sponsorship has been announced.
Engelbert Strauss geared up for more UEFA work
September 29 – UEFA have announced German workwear brand Engelbert Strauss has renewed its partnership with both the UEFA Europa League and UEFA Europa Conference League for the 2024-27 club competition cycle.
Spurs supporters’ trust group protest Socios deal saying it exposes fans to financial loss
September 29 – Tottenham Hotspur Supporters’ Trust (THST) have expressed deep concern over the London club’s multi-year partnership with Socios.com, the cryptocurrency-based providers of club fan tokens who have been widening their digital fan-based marketing and commercial solutions.
StarCasino Sport circumvents Italian betting rules to agree Serie B sponsorship
September 29 – The Italian rules around betting and gaming advertising and sponsorship in football – and enshrined in the country’s ‘Dignity Decree’ – are clearly flexible.
Everton time Christopher Ward deal for WSL season kick off
September 28 – Everton Women’s team has announced a partnership with British watch brand Christopher Ward that will see the latter become back-of-shirt sponsors for the Merseyside club ahead of the Barclays Women’s Super League opener on Sunday.
Chile bans betting sponsorship, killing new naming rights deal for top leagues
September 27 – Chile is cracking down on the betting industry in-country. Earlier this month the Supreme Court of Justice declared betting illegal and blocked 23 online betting sites.
Newcastle adds BetMGM UK to its bookmaker alliances
September 27 – Saudi-owned Newcastle United has added a third betting partner – BetMGM UK – to its sponsorship roster.
OneSoccer pick up TV rights to Concacaf’s Nations League from October
September 26 – With Canada one of the top four seeds with automatic entry into the quarter finals of the third edition of Concacaf’s Nations League, the country’s dedicated soccer channel, OneSoccer, has moved to secure all broadcast rights.
EA Sports releases competitive e-sports eco-system for EAFC24 video game
September 25 – Electronic Arts Sports, which is driving the launch of EAFC 24 following its split with FIFA’s brand naming of its video game, has announced its e-sports programme for the hit game, donned EA Sports FC Pro.
Entain’s Polish bookie brand STS picks up local rights for UEFA club competitions
September 24 – Polish sports betting operator STS has acquired the rights for the UEFA’s Europa League and Europa Conference League in Poland for the 2023/24 campaign.
CAF dials in Tecno Mobile as AFCON 2023 sponsor; Motsepe promises more to come
September 22 – The Confederation of African Football (CAF) has inveiled technology company TECNO Mobile as a sponsor of the 2023 Africa Cup of Nations.
AC Milan raise the sponsorship bar with BOEM hard seltzer brand
September 22 – AC Milan have announced an all-new partnership with Italian Hard Seltzer producers BOEM that will see the alcoholic beverage become the Official Hard Seltzer of the Rossoneri.
Olympiakos gear up for new FlexCar deal
September 21 – Greece’s Olympiakos has signed a 3-year sponsorship deal with the car rental company FlexCar, the club announced.
Spanish women agree to end boycott; RFEF commit to immediate change, but is Rocha staying?
September 20 – Most of Spain’s women’s World Cup-winning players ended their boycott of the national team early today following an overnight meeting with officials and a promise from the country’s football federation (RFEF) that it would make “immediate and profound changes”.