March 30 – LaLiga has combined with SportBoost to create opportunities for athletes and ex-athletes by connecting them technology startups.
March 10 – Manchester City owner, City Football Group, is entering the education business via a partnership with BrandEd,to launch the City Football Leadership Institute.
February 23 – With covid restrictions easing, Inter Milan have restarted their international academy project opening a second initiative in the UAE in Sharjah. Inter already has an academy project open in Dubai.
February 14 – With the MLS season kick off less than two weeks away clubs and the MLS itself are scrambling to close new partnership and sponsorship deals for the season.
January 13 – Celtic are the latest club to partner with Strikerz Inc., the firm behind the online football video gamingleague, UFL, that is currently in development and which the firm promises will bring a revolution in online football video gaming.
January 14 – Personal care brand Remington has extended its sponsorship and branded product partnership with Manchester United for a second term, understood to be three years.
December 14 – Juventus has teamed up with jewellery brand Aurora. The deal will give Aurora more exposure in the Italian market.
December 1 – Udinese, celebrating their 125th birthday yesterday, announced the extension of their kit partnership with Macron through to June 2025.
November 16 – The Premier League has agreed a multi-year extension to its Panini sticker and trading card license agreement that was first granted in 2019.
September 14 – City Football Group (CFG) clubs Manchester City and New York City FC have signed a new partnership with office space provider WeWork.
August 12 – Premier League Liverpool has begun a new partnership with football retailer Unisport to expand the club’s retail offering and increase access to official club merchandise.
August 12 – Japanese-based management consultancy A-Beam Consulting has become an international partner of the English Premier League champions being designated the club’s Official Management Consulting Services Partner in Japan.
June 16 – Serie A’s AC Milan have signed a new licensing partnership with UK fintech company Repx, which will see the launch of a new debit card on the Repx platform.
March 25 – Olympique Lyon have extended their partnership to share best training practices and know-how with the Ho Chi Minh City Football Federation until 2023.