By Ben Nicholson
August 26 – As befitting their Forbes ranking of second spot in MLS clubs’ value, LA Galaxy has pushed on to add new partnerships to their business roster, and not just foreign imports to their playing roster.
August 25 – Premier League club West Ham United have announced Royal London as its Official Timing Partner in a two year deal that will cover the club’s final season at the Boleyn Ground and its first at the reconfigured Olympic Stadium.
August 20 – UEFA has announced Hublot as its official licensed watch partner for the Champions League and Europa League in a three-season deal from 2015 to 2018.
August 20 – English Premier League giants Manchester United are on a good run in the betting and gaming business, announcing Donaco as the club’s first Official Casino Resort Partner in Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea.
By Paul Nicholson
August 12 – Mexican beer brand Tecate has added a third regional sponsorship of one of Europe’s top club, this week signing Paris Saint-Germain who join Barcelona and Juventus as having Tecate as the official regional beer.
By Mark Baber
August 11 – Just days into the new season, Premier League clubs Arsenal and West Bromwich Albion have signed new betting partnerships with Betfair and Bet365 respectively.
By Jaroslaw Adamowski
August 7 – German second tier Bundesliga club 1.FC Kaiserslautern has signed a new sponsorship contract with financial services firm Maxda Darlehensvermittlungs GmbH. The deal, which will see the firm become the club’s main sponsor for a one-year period, is estimated to be worth a total of €1.4 million.
August 7 – Manchester City FC have signed Nexen Tire, the leading South Korean tyre and tubing brand, as the Club’s Official Tyre Partner. The club is the latest to announce a tyre manufacturer as a major sponsor – Yokohama recently took over as Chelsea’s shirt sponsor in an estimated £200 million five year deal.
By Alexander Krassimirov
August 6 – While one of Bulgaria’s leading clubs from Sofia, CSKA, is busy apologising for the behaviour of its fans at the weekend, the other, Levski Sofia, is busy signing a new major club sponsor for the coming season.
By Paul Nicholson
August 6 – Yet another betting company club sponsorship deal has been announced in the English Premier League. This time it is the turn of Manchester United who have unveiled a multi-year deal with Marathonbet who will become the Club’s Official Global Betting Partner, excluding China and the US.
By Mark Baber
August 4 – With the new Premier League season kicking off this weekend, Norwich City have announced a new sponsorship deal with bookmaker Coral whilst West Bromwich Albion have signed a one year betting partnership with NetBet.
By Alexander Krassimirov
July 31 – They may have been dropped to the amateur leagues and non-professional status, but Bulgaria’s CSKA Sofia is still pulling in commercial interest and has signed a contract with Italian sportswear company Lotto. The appareil brand will replace another Italian company, Legea.
By Mark Baber
July 30 – Premier League newcomers AFC Bournemouth have agreed a stadium naming rights deal with health care provider Vitality, part of South Africa-based Discovery Limited. The 11,700-capacity Dean Court, the smallest ground ever in the Premier League, will be called the Vitality Stadium.
July 29 – After a summer of international tours and ad hoc tournaments, the Premier League kicks off August 8 and for those watching on TV it will be amid a barrage of bookmakers offering special odds, sign-up bonuses and exclusive bets.
By Alexander Krassimirov
July 27 – Betting company Pari-Match has become the main sponsor of the Ukrainian league championship in a two-year deal which will see the competition renamed as the Pari-Match League. The deal is worth 43 million Ukrainian hryvnia (€1.8 million).