BetVictor puts money on Chelsea to build new accounts and brand
June 24 – Premier League champions Chelsea have announced Gibraltar based sports betting firm BetVictor as their global betting and gaming partner.
Sponsorship
Romanian federation secures Telekom as new lead sponsor
By Jaroslaw Adamowski
June 19 – Romania’s football federation FRF has inked a contract with local telecommunications company Telekom Romania which will become the main sponsor of the country’s national team.
Baskin-Robbins activate Liverpool deal with Indonesia promo
By Tom Parsons
June 12 – The largest chain of ice-cream specialty shops, Baskin-Robbins, are giving Liverpool fans in Indonesia the chance of a lifetime this summer to celebrate the Merseyside club visiting Southeast Asia on their pre-season tour.
Jarritos brings sponsorship cheer to Gold Cup roster
June 11 – After a traumatic two weeks, it is almost business as usual at CONCACAF. Today national teams qualified for the Gold Cup announced their provisional 35 player rosters for the July tournament. While on the commercial side the confederation for north and central America and the Caribbean announced a new Gold Cup sponsor.
UEFA ink new sponsorship deals with PepsiCo, Enterprise and Unicredit
By Mark Baber
June 10 – UEFA has signed three new major sponsorship deals covering its European club competitions with PepsiCo, Enterprise Rent-a-car and Unicredit.
Turkish Lassa Tyres tread new path with FC Barcelona
By Mark Baber
June 4 – Barcelona has signed a wide-ranging partnership agreement with leading tyre brand Lassa, of Brisa (a joint venture of Turkey’s Sabancı Holding and Bridgestone) worth a reported €21.6 million ($24 million). As well as making Lassa the title sponsor of Barcelona’s indoor sports teams (Basketball, Handball, Futsal and Roller Hockey) which will be known by the name ‘FC Barcelona Lassa’ until 30 June 2019, the agreement sees the Turkey based company become an Official Partner of the Club and Lassa become the club’s official tyre.
Delta lands first Gold Cup sponsorship
May 25 – This Summer’s Gold Cup, to be played in the US, has added another sponsor with Delta becoming the Official Airline. Last week CONCACAF announced Sprint as its official wireless provider.
Man Utd prints off partnership extension with Epson
By David Owen
May 25 – Manchester United, the Premier League football club, which rounded off its season today with a goalless draw at Hull City, has extended its partnership with Epson, the Japanese printer manufacturer.
Ibra’s PSG cooks up ‘dream’ deal with Swedish pizza brand
By David Owen
May 21 – Paris Saint-Germain have made a new move to exploit the presence of Swedish superstar Zlatan Ibrahimović in their squad, agreeing a one-year regional sponsorship deal with Billys, a Swedish-produced pizza snack.
Benfica lands Emirates in three year shirt deal
By Mark Baber
May 20 – Under a year since Emirates became the official airline of Sport Lisboa e Benfica, a three-year shirt sponsorship deal has been agreed between the two parties, whereby Fly Emirates will be displayed on the team jersey until the end of the 2017/18 season.
Sprint cross line for fifth Gold Cup sponsorship
May 20 – Sprint has renewed its CONCACAF Gold Cup sponsorship as official US wireless provider. This is Sprint’s fifth consecutive Gold Cup, the first being in 2007.
Nigeria, Nike and the cost of homophobia
By Mark Baber
May 19 – A row has broken out in Nigeria over what is being termed the “slave contract” between Nike and the Nigerian Football Federation (NFF) over the sponsorship of national team shirts. The argument sees the NFF marketing department pitted against the Pinnick-led hierarchy, with neither party keen to discuss a major underlying issue – sports brands’ reluctance to sponsor a federation in which homophobia poses significant reputational risks.
Ladbrokes stakes £4m on 2-year Scottish football bet
By David Owen
May 14 – The Scottish Professional Football League (SPFL) has unveiled betting company Ladbrokes as its new title sponsor, in a two-year deal running from 2015 until 2017.
Zenit drive new partner deal with Nissan
May 8 – Zenit St Petersburg has signed a three-year deal with Japanese carmaker Nissan who becomes an official partner of the club. No value was announced for the agreement.
Flamengo banks Caixa cash as sponsorship deals boom
By Samindra Kunti
May 7 – Rio de Janeiro giants Flamengo will renew their club sponsorship deal with Brazilian bank Caixa, worth €7.3 million, this week. Flamengo’s shirt is projected to have a total sponsorship value (shirts carry more than one sponsor logo) of €26.1 million this season.