David Owen: Brazil are coming to Wembley. But will the World Cup really help Pelé’s country to make more out of football’s global money machine?

David Owen_IWF

Here’s something to ponder in a week when Brazil are expected at Wembley for a friendly international: for more than half a century, the canary-shirted Brazil playmaker has been the embodiment of all that is best about the game that conquered the world; yet, as the sport has grown rich, the home of o jogo bonito has been reduced to a dusty outpost of the shiny multinational that is Planet Football.

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Reggae Boyz fuelled by Coke sponsorship

reggae boys

February 3 – Coca-Cola has come to the rescue of Jamaica’s Reggae Boys through its local distributor Wisynco, who have committed US$1.6-million to support the national team through its World Cup qualifying campaign and provide a much-needed cash injection into Jamaican football.

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[b]Exclusive:[/b] Trio of Premier League window shoppers help carry January spending to £120 million

deadline day

By David Owen
English Premier League clubs spent about £120 million in the latest January transfer window, double their outlay in January 2012, but well short of the record £225 million splurged two years ago, when strikers Fernando Torres and Andy Carroll were the subject of deals thought to amount to a combined £85 million.
The top clubs generally refrained from buying, with the result that – according to analysis by Deloitte,

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