Jean Francois Tanda: Could FIFA Museum already be a thing of the past?
FIFA’s media office sent the invitation to media representatives twice. Obviously, the international football federation wanted to make sure that numerous journalists attend the event. On Twitter, FIFA President Joseph “Sepp” Blatter announced a “hugely exciting major project”. Only a few minutes later, he revealed he was talking about the FIFA Museum in Zurich.
The campaign worked well, and in front of numerous cameras and microphones Blatter could tell many journalists about his dream and his gift to the “sports city Zurich”.