David Owen: The worm turns: new 2023 financials point to long-delayed sponsorship uplift for Infantino’s FIFA

It is not every day that one surveys the annual performance of a venerable 120-year-old organisation, notes a near $400 million loss, and concludes that business is ticking along very nicely. Then again, the organisation is FIFA and the business is football – a realm which, you might often be forgiven for thinking, operates in keeping with a commercial logic that is entirely its own.

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