Matt Scott: Leo Messi and his successors can ensure Adidas’s star will rise again

“To be a well-favoured man is the gift of fortune.” William Shakespeare, Much Ado About Nothing.
What sets the superstars of today apart from their forebears of football’s past? Is it their talent? Their drive and determination, perhaps? Or is it something more modern? I for one cannot believe that Lionel Messi and Cristiano Ronaldo are any more driven than were Pelé or Diego Maradona. Nor indeed that the latter pair’s talent would not transcend the generations and light up the sky as brightly as those stellar rivals from Barcelona and Real Madrid.