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Liverpool set new fan engagement agenda with formalised Supporters Board

August 19 – Liverpool have become the first Premier League club to legally formalise a Supporters Board in the wake of the European Super League debacle and Project Big Picture proposals that so dramatically split fans and their club owners.

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Digital platforms

Blockchain-based Socios.com gets regulatory approval in Italy

August 19 – Fan token specialist Socios.com has secured regulatory approval as a service provider of virtual currencies and digital wallets for its fan engagement and rewards platform in Italy.

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Football Marketing

Juve renew crypto trading platform as sleeve sponsor

August 19 – Juventus have renewed cryto trading platform Bitget as the club’s sleeve sponsor for a second season.

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Football Marketing

Liverpool renew Nivea Men in three-season deal

August 19 – Premier League Liverpool and Nivea Men have another three years to their sponsor partnership that began in 2015.

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Finance

Ratcliffe ready to ‘reset’ Man Utd if Glazers will sell

August 17 – Leon Musk, the world’s richest man, may have been joking when he tweeted about his interest in buying Manchester United but another billionaire is reported to be deadly serious.

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Europe

Benfica’s two goal lead dampens Dynamo Kiev’s Champions League dreams

August 18 – Benfica defeated Dynamo Kyiv 2-0 to take a major step towards Champions League qualification and dash the dreams of the Ukrainian club. 

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Europe

Euro football market hits €27.6bn in revenue. Big 5 leagues account for €15.6bn

August 18 – In the dark depths of the covid pandemic football clubs were forced to lock out their fans. But even without match day revenues, the European football market grew by 10% (€2.4billion) in 2020/21 to €27.6 billion.

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Football Marketing

LA Galaxy renew MLS’s longest running shirt sponsorship with 5-year extension

August 18 – LA Galaxy have agreed a “multi-year renewal” of their Herbalife Nutrition shirt sponsorship, the longest running main partner deal in the MLS.

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Finance

Singaporean Lim reinforces Valencia board, making Layhoon Chan president

August 18 – Valencia have confirmed Layhoon Chan (pictured) will become the new president with various boardroom changes taking place at the club. 

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Broadcast

beIN renews EFL deal for two years, buying rights to 1,600+ matches

August 17 – beIN Sport has renewed rights to the English Football League’s (EFL) three divisions, play-offs and Cup competition in a two-season deal.

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Qatar 2022

Qatar 2022 ticket sales top 2.45 million

August 17 – FIFA is reporting ticket sales of 2.45 million for the Qatar 2022 World Cup that kicks off November 17.

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Europe

Viborg’s African players fail to get UK visas in time for Conference League play off at West Ham

August 18 – Once again, the scourge of Brexit has had a negative effect on European club football.

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Europe

England’s Mead, Germany’s Oberdorf and Spain’s Putellas battle for UEFA Player of the Year gong

August 17 – Beth Mead (England – Arsenal Women), Lena Oberdorf (Germany – VfL Wolfsburg), and Alexia Putellas (Spain – FC Barcelona) at the final three nominees in the running for the UEFA Women’s Player of the Year.

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Qatar 2022

DFB’s Neuendorf pledges to confront Qatar 2022 organisers over LGBT concerns

August 17 – German FA boss Bern Neuendorf has promised to raise the concerns of the LGBT community and their travelling supporters to organisers of the World Cup in Qatar, where same-sex relations remain a criminal offence. 

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FIFA

Banned India scrambles to keep women’s U-17 World Cup hosting and teams playing

August 17 – In the wake of India’s ban from the game, the country’s Supreme Court has adjourned the AIFF case to next week with the government and FIFA holding further talks as the Indians bid to retain the U-17 World Cup hosting rights.

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