December 1 – Qatar 2022 World Cup regional sponsor Mengniu has expanded its sponsorship footprint into European club football becoming an official regional partner in China for Paris Saint-Germain.
December 1 – Chinese bedding brand DeRucci has signed the Belgian national team as its partner in China for 2022-23.
December 1 – LaLiga is to make every goal-scoring balls available to fans, aided by the use of new technology that identifies the ball that ended up in the back of a net.
November 30 – BeIN Sports, the broadcast rights holder for the MENA region for the Qatar 2022 World Cup, is claiming more than 111 million viewers tuned in for the Opening Ceremony, while a cumulative total of more than 900 million watched the first 16 group stage games.
November 30 – While FIFA is franchising out its FanFest internationally and attempting to establish a brand footprint in the area, the US firm of the same name that has already been working on the ground has struck a deal with Fan Token specialists Socios.com.
November 30 – TikTok has further expanded its presence in football stiking a deal with Football Australia for the men’s and women’s senior teams, the CommBank Matildas and Subway Socceroos.
November 29 – The Spanish Football Federation (RFEF) has struck a deal with Portuguese-based video NFT specialist RealFevr to create digital collectibles of historic and iconic moments of the Copa del Rey.
November 28 – The cryptocurrency winter is biting deep, including into football sponsorship with two of the biggest commercial scalps – FIFA and Brazil’s CBF – being hit with non-payment issues right when a World Cup is in full flow.
November 27 – With relations between Qatar and Saudi Arabia seemingly having found a new level cordiality in polar opposite to the Saudi-led blockade of the country two years ago, a new dispute has arisen around broadcast rights that could threaten the detente.
November 22 – FIFA, whose articles of association used to prevent it from betting partnerships as it was operating under Swiss chartable laws, has announced its first World Cup betting partner for an event that is taking place in a muslim country where all forms of betting are outlawed.
November 18 – Premier League Newcastle United have added two new sponsor partners.
November 15 – Manchester United have launched their first official non-fungible token (NFT) collection which will be given away to fans around the world.
November 14 – Australia’s Commonwealth Bank has signed as a Women’s World Cup 2023 Official Supporter. The tournament will be joint hosted by Australia and New Zealand next summer.
November 14 – EA Sports has inked what it is describing as a ‘special collaboration’ with non-profit organisation love.fútbol to help raise awareness of safe play and to engage communities and promote the universal social values of sports.