The worm turns: new 2023 financials point to long-delayed sponsorship uplift for Infantino’s FIFA

It is not every day that one surveys the annual performance of a venerable 120-year-old organisation, notes a near $400 million loss, and concludes that business is ticking along very nicely. Then again, the organisation is FIFA and the business is football – a realm which, you might often be forgiven for thinking, operates in keeping with a commercial logic that is entirely its own.

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FIFA’s 2021 not-so-transparent financials

By David Owen

April 1 – There’s more than one way to skin a cat. FIFA succeeded in meeting its 2021 revenue projections. Indeed, it exceeded them somewhat, securing $766.5 million against a budgeted $742 million. But the route the football body took to arrive at this happy conclusion is far different from that expected – and somewhat mysterious.

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David Owen: EA Sports ‘review’ puts new question-mark over FIFA’s expansionist agenda

By David Owen

I can well imagine how much FIFA boss Gianni Infantino looks forward to my words of advice, dispensed periodically via this website. So let me dredge up another pearl: Mr president, perhaps you should consider focusing a little less on developing grandiose new revenue surges geared to ever bigger and more frequent competitions, and a little more on nurturing the revenue streams FIFA already has.

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David Owen: City Football Group – Can Snow White and the seven dwarfs become a football fairy story?

City Football Group (CFG)’s business strategy always seemed rather baffling. Yes, OK, assemble a collection of similar businesses – in this case football clubs – inside the same tent and you can shave back-office costs. You might be able to engineer a less wasteful talent development pipeline than one-legged rivals. And if the real aim is soft power, well, the Abu Dhabi flag has been well and truly planted in outposts of the beautiful game from Melbourne to Mumbai.

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David Owen: Don’t bury Bury

Alistair Burt, a former Minister of the Crown, is one of those increasingly rare Conservative MPs who don’t make you feel like you have been transported to the Planet Zog when you talk or, more recently, listen to them.

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The true story of World Cup viewing

FIFA TV camera

By David Owen

If there is one message to FIFA from the TV viewing figures for Russia 2018, it is that, if it wants to attract even bigger audiences, it must hope for, or somehow engineer, greater diversity in its crown jewel’s final stages.

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