June 26 – Credible leaks have revealed that England and Real Madrid midfielder Jude Bellingham will be the cover star of EA Sports FC26, making him the face of the franchise for a second consecutive year.
June 13 – Real Madrid and Barcelona remain unmatched in football’s global digital reach, topping the latest social media rankings published by the CIES Football Observatory this week, tracking the 100 most-followed clubs across X, Instagram, Facebook, TikTok, and YouTube.
June 13 – Oscar-winning director Spike Lee has swapped his courtside seats at Madison Square Garden for the San Siro, linking up with Inter Milan for a slick new campaign that’s designed to make Americans fall in love with one of Italy’s great names.
June 9 – The Bundesliga has licensed Swiss firm uniqFEED to deploy its AI-powered AdApt virtual advertising software across top-flight matches.
May 22 – English Premier League (EPL) champions Liverpool have leapt ahead in the content race with their launch of ‘All Red’ – a streamlined, digitally integrated membership program that unifies all paid services and fan engagement under one platform.
May 9 – Egypt’s Al Ahly SC, Africa’s most decorated football club, has become the first team from the continent to feature on FIFA Collect – FIFA’s official digital collectibles platform, developed in partnership with blockchain technology provider Modex.
May 7 – Los Angeles Football Club (LAFC) has partnered with computer vision firm Wicket to launch facial authentication technology at BMO Stadium, allowing supporters to enter the ground and make purchases using only their face.
May 2 – EA Sports FC has digitally deepened its revenue push with a renewed partnership with Gillette just days after the rollout of its first-ever paid battle pass – moves aimed at reenergising its flagship football simulation title amid mixed reception and growing player fatigue.
April 30 – Bundesliga International and China Mobile Migu have signed a Joint Declaration of Intent in Frankfurt, underlining their shared ambition to strengthen cooperation in one of football’s most commercially important markets.
April 30 – The online betting business is a fast-moving and uncompromising business whether you are a bookie or a bettor. The ability to move fast and adapt is crucial to success. Online betting powerhouse Bet365 is reporting a significant uptake for its ‘Sub On, Play On’ feature, and big payouts.
April 30 – AS Monaco and Sorare are sticking together through 2027, extending their partnership in the fast-moving world of digital collectibles and fantasy football.
April 30 – Los Angeles Football Club (LAFC) continues its tradition of innovation with the announcement of a groundbreaking partnership with leading artificial intelligence platform ScorePlay. Since joining Major League Soccer (MLS) in 2018, LAFC has established itself as a pioneer both on and off the pitch.
April 25 – The English Football League (EFL) has added a new layer to its digital engagement strategy with the launch of the first-ever Fantasy EFL Play-Offs game, designed to capitalise on the heightened drama of the season’s final promotion play-off weeks.
February 26 – Youth talent development and global scouting are key weapons in the arsenal of clubs looking to get an edge, and that’s one of the reasons FC Bayern Munich have just released @fcbayernpathway.
February 12 – A month ago EA Sports was facing serious concerns about its grip on the football gaming industry. A 17% drop in its stock price, a downgraded fiscal forecast, and underwhelming early performance from EA Sports FC 25 raised doubts about whether the company’s dominance in the market was beginning to slip.