Man City steps up its Stairmedia LED ad partnership
October 4 – Premier League holders Manchester City have announced a new partnership with Stairmedia that will increase advertising opportunities for potential partners.
Digital platforms
Man Utd Scayle up their ecommerce platform
October 2 – Manchester United have launched a new-look digital club shop just seven months on from selecting software company Scayle as their long-term e-commerce partner.
MLS goes mobile internationally with OneFootball, including taking a piece of the business
October 1 – The MLS is taking an ownership position in mobile streaming platform OneFootball in a deal that will give OneFootball access to MLS highlights.
Italy’s Soccerment picked for MLS Innovation Lab
September 30 – Italian sports technology company Soccerment has been selected to join Major League Soccer’s (MLS) Innovation Lab, as part of the second cohort of the league’s new tech business development initiative.
Chiliz Group’s Includ3d aims to open up web3 for sports at all levels
September 23 – Sports-focussed blockchain project Chiliz Group has launched Chiliz Includ3d, the newly branded arm of the group that will aggregate its various social impact initiative.
LaLiga gets rolling with TikTok content partnership
September 23 – LaLiga and TikTok have announced a landmark multi-year strategic partnership, positioning TikTok as the official digital content partner for the Spanish football league.
FC 25 downgrades Saudi Pro League player ratings across the board
September 13 – Saudi Arabia’s clubs hit the headlines when they embarked on a raid of Europe for some of football’s biggest names.
Man City players dominate EA Sports Premier League player rankings
September 13 – EA Sports has unveiled the top 25 Premier League player ratings ahead of the release of their flagship FC25 game later this month.
Arsenal drive deeper into digital marketing with NTT Data deal
September 11 – Premier League side Arsenal have agreed a multi-year partnership with NTT Data which will see the company become the club’s first-ever Official Digital Transformation Partner.
Messi drops down the FC25 player ratings as Mbappe, Haaland and Rodri take top spots
September 10 – Game developers EA Sports have dropped a ratings bombshell ahead of flagship game FC25’s release later this month, as Lionel Messi is handed his lowest rating in 16 years.
EA FC adds new partners and features ahead of FC25 roll out
September 9 – Electronic Arts, producer of the FC25 game, has unveiled a series of exclusive multi-year marketing partnerships and in-game integrations as the company continues to strengthen its flagship EA Sports FC 25 game ahead of its release later this month.
Serie A battleground for video game licensing rights as Konami and Strikerz challenge EA’s dominance
September 9 – After four years with their official licensing outside of the world’s most popular football simulation game, Roma and Napoli will rejoin the fray as part of a big win for EA Sports ahead of the release of the FC 25 title later this month.
Saudi Pro League partners with TikTok as it rolls out its brand globally
September 6 – The Saudi Pro League has announced TikTok as its digital partner for the 2024/25 season.
Valencia use LaLiga tech to launch dynamic ticket pricing system
September 5 – Spanish club Valencia have announced they will introduce ‘dynamic ticket pricing’ for home matches.
Man City and EA Sports extend 13 year partnership for a fifth term
August 27 – Manchester City and EA Sports have agreed a multi-year renewal of their partnership, first signed in 2011, and now going into its fifth term. It is a partnership that has evolved into more than just image rights over the years to embrace a pro e-sports team as well as separate content generation.