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Digital platforms

NFTs deal fuels Bundesliga’s 280% next cycle revenue leap for stickers and trading cards

May 18 – Germany’s Bundesliga and Bundesliga 2 clubs will receive more than €170 million from the 2023-24 season from the licensing of the global rights for stickers and trading cards, including non-fungible tokens (NFTs).

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Digital platforms

LaLiga takes major step into the metaverse with TVM

By Samindra Kunti

May 17 – La Liga has taken another big step in its bid for digital transformation by partnering with TVM, a South Korean global sports metaverse platform, in a two-and-a-half-year deal.

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Digital platforms

TopGoal links with South Korean tech giants Klatyn to take NFTs into the metaverse

May 12 – Blockchain-based football game TopGoal, which is targeted expansion in Asia, has agreed a strategic partnership with South Korea’s Klatyn Foundation, one of the country’s largest publicly traded technology companies.

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Digital platforms

Streaming giant OneFootball pushes into NFTs market with official Argentine FA sales platform

May 12 – The Argentine FA is to launch a personalised NFT platform with streaming platform OneFootball.

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Digital platforms

Serie A links with WSC to deliver real-time clips to its social and digital platforms

May 9 – Serie A has further embraced new sports video technology via a three-year deal with WSC Sports that will create real-time highlights.

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Digital platforms

MLS signs Socios in blockchain deal but Fan Token not on the agenda, yet

May 5 – Blockchain platform Socios has signed a league-level deal with Major League Soccer, making further strides into US sports.

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Digital platforms

Serie A broadcasts debuts first live match in the metaverse in MENA

May 2 – Serie A broke new digital ground this weekend, with AC Milan’s 1-0 win over Fiorentina being the first football match ever broadcast on the metaverse.

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Digital platforms

Turkish Süper Lig leaders Trabzonspor plan NFT drop to celebrate title

April 29 – Trabzonspor, who need just two points from four games to be crowned Turkey’s Süper Lig champions, will celebrate with the launch of their first set of NFTs.

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Digital platforms

Shirt found in South Sudan becomes AC Milan’s first NFT in a charity initiative

April 8 – Italian giants AC Milan have launched their first official NFT, a 3D NFT of a Rossoneri jersey found in South Sudan.

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Digital platforms

Bundesliga greenlights Supponor’s virtual ad technology for league-wide use

April 8 – Virtual advertising specialist Supponor has been given German league-wide approval to supply software-based virtual advertising, via its Supponor AIR solution, from the Deutsche Fußball Liga (DFL).

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Digital platforms

Messi signs with Socios.com to promote Fan Tokens

March 30 – Argentina and Paris Saint-Germain star Lionel Messi has agreed a three-year deal to promote digital fan token company Socios.com. Reports say Messi will earn $20 million from the endorsement.

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Digital platforms

Monaco agree agency deal with Capital Block as it explore NFT opportunity

March 29 – Ligue 1 club AS Monaco has agreed a partnership with NFT consultancy Capital Block who will become the become the official NFT agency of AS Monaco.

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Digital platforms

Liverpool to launch first NFT drop of illustrated player images

March 25 – Premier League Liverpool have launched their first NFTs,  a collection of illustrations of 24 Liverpool men’s team players based on their individual likenesses and superhero characteristics.

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Digital platforms

Liverpool link with Wasabi for hot cloud storage and big data push

February 24 – Premier League Liverpool are partnering with Wasabi Technologies who are becoming the club’s Official Cloud Storage Partner.

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Digital platforms

DC United break new crypto ground with XDC Network shirt sponsorship

February 23 – MLS side have unveiled blockchain business XDC Network as the club’s new shirt sponsor in a three-year partnership.

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